The Veronese company IEM has received the considerable task of supporting the organization of “Toscana – Buy Wine” and of other services for promotion abroad.

IEM (International Exhibition Management) engages more and more in promoting the excellence of Tuscan wine. Indeed, IEM, a company of Giancarlo Voglino and Marina Nedic, signed an agreement with Toscana Promozione to assist the Agency of the Region in the activities of development and internationalization of the wine products throughout 2014.

The first important engagement is “Toscana – Buy Wine”, a workshop that will take place in Florence from 15 to 17 February 2014, designed to foster the meeting of the wine producers of the region and the international trade.

«We are very proud of having been called by Toscana Promozione to support the activities of development and internationalization of the Tuscan wine» – Giancarlo Voglino, managing director of IEM, declared – «The Buy Wine event, in particular, represents a great opportunity of visibility and contacts for the wineries of the region. The 2014 edition, thanks also to our contribution, will give a special impetus to the business in foreign markets, which will be represented by more than 250 buyers».

IEM will side Toscana Promozione with its experience of many years in organizing events in the wine sector and with its proven knowledge of the foreign landscape of the wine industry. These qualities are essential for the identification and involvement of foreign operators and journalists, who will have the opportunity to meet 280 Tuscan producers.

IEM will also commit itself to create targeted services to small and medium–sized Tuscan companies, in order to encourage their presence and penetration in international markets.