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FRESCOBALDI PRESENTS THE NINTH HARVEST OF GORGONA

"The Tuscan archipelago is an earthly paradise of which Gorgona is the wildest and most luminescent pearl of Aphrodite. Behind its apparent grumpiness, the unspeakable seduction of perfumes and silences, and a nature that moves for its strength, for its his eternal puberty .... And all around, water and salt, reflecting the messages of heaven, tightening the laces to the sails. " (A.Bocelli - 2014).

Here the prisoners spend their last sentence, working in contact with nature to develop professional skills that facilitate their reintegration into the working and social reality. Around a small vineyard, in the heart of an amphitheater overlooking the sea, the project begins, the aim of which is to allow prisoners to have a concrete and active experience in the field of viticulture, with the collaboration and supervision of agronomists and Frescobaldi oenologists. Gorgona Rosso sees the light with the 2015 harvest, from some rows of Sangiovese and Vermentino Nero, grown in organic farming and then refined in terracotta jars. Today the vineyard has an extension of two hectares, of which an initial one and a second planted in 2015. Gorgona is born from this Vermentino and Ansonica vineyard, the result of the uniqueness of the place, the work of man and a symbol of hope and freedom. GORGONA BIANCO 2020 - White Tuscan Coast IGT The Gorgona label wants to be the “extraordinary edition” of the island, telling about a different aspect every year. Approaching Gorgona means discovering unique biodiversity, a thick Mediterranean scrub, the pristine sea, but also fortifications, witnesses of ancient civilizations and a small church built at the beginning of the eighteenth century by the Carthusians, dedicated to San Gorgonio. The Gorgona 2020 label tells us about the fortress and the towers on the island. On the west coast, steep and jagged, rises the mighty "Torre Vecchia", an imposing Pisan manor or better defined "a fortress", covered with local stone, now in ruins, built between the 11th and 13th centuries which had the purpose of garrison the stretch of sea towards Corsica and defend the monks from frequent pirate raids. On the opposite side of the island, towards the mainland, there is the cala dello scalo, the fishermen's harbor dominated by the "Torre Nuova", a 17th century Medici fortification that completed the marine defense system. Finally, on the island there are also two reddish towers erected at the end of the nineteenth century to monitor movements on the mainland: at the edge of the pine forest, near the vineyards, the Clock Tower, whose name is inspired by the sundial placed on the side of the building and, towards Cala Scirocco, the Garibaldi Tower. The 2020 season on the Gorgona island was characterized by a winter with frequent rains, but with never rigid temperatures, because they were constantly mitigated by the sea breezes. The vine began its vegetative cycle with the usual anticipation that characterizes the island, sprouting in the first week of March. A particularly pleasant spring, with mild and sunny days, favored the vegetative-productive development of the plants, accompanying them towards a summer that turned out to be slightly cooler than in previous years. Temperatures have been rising since the end of July, however the microclimate of the island, made unique by the presence of the sea, combined with isolated rainstorms, has allowed the clusters to arrive at the harvesting period in perfect physiological and sanitary conditions. An equally sunny but always breezy September, finally allowed the grapes to develop a good polyphenolic maturity, accompanied by an intense and elegant aromatic profile. Gorgona 2020 expresses a great Mediterranean character, with all the warmth of the sun that kisses the island and the freshness of the sea breezes that constantly blow. His is a straw yellow color full of golden reflections. The bouquet is an elegant combination of Mediterranean, floral and fruity notes. The hints of Mediterranean scrub reminiscent of cistus, helichrysum, mastic and juniper combine with the broom and the memory of hawthorn. Among the fruity notes, there are evident hints of exotic fruits, such as abacaxì and maracuja but also the citrus notes of bergamot. On the palate, the flavor and freshness are wonderful, intertwined in a magical balance, even more accentuated by the initial softness and extreme elegance that accompanies throughout the tasting. Like all vintages, 2020 also manifests itself as a further sensational chapter in the history of Gorgona. Gorgona brings the one who tastes it to breathe and savor the stories that only this little big island can tell.

"Filari in Bolle" 2015: the best sparkling wines of Friuli Venezia Giulia have been awarded

"Filari in Bolle" 2015: the four winners of the first regional selection of Friuli Venezia Giulia Sparkling Wines have been announced First Edition for "Filari in Bolle", the first wine competition open only to sparkling wines where the grapes must be grown in Friuli Venezia Giulia and the company or business unit must be located in the same Region. The arranged categories were: Charmat Method Prosecco Doc, Charmat Method Sparkling Wine single–variety, Cuv

Go Wine - The "Autochthonous is born ..." Tour ends.

Over eighty participating wineries from all over Italy, 66 vines represented, for an event in the name of recovery.

Over eighty participating wineries from all over Italy, 66 vines represented, for an event dedicated to recovery     Go Wine, the National Association that promotes the culture of wine and wine tourism, has concluded in recent days the tour of Autoctono is born ... 2020/2021, after the setback in autumn determined by the restrictions imposed for the emergency coronavirus. With the return of the regions in the white zone, Go Wine resumed the tour with the first stop in Milan on June 14, the second stop on June 16 in Genoa and the conclusion of the tour on July 5 in Bologna.   Autochthonous is born ... is the tasting event conceived over 10 years ago by Go Wine to promote the richness and variety of the Italian viticultural heritage, through a varied selection of vines from different regions of the Bel Paese, which also enhances rare autochthonous wines and to be discovered, often linked to one or very few winegrowers. An initiative that is part of the many initiatives of the association linked to this theme and which are aimed at promoting the native as a local wine, linked by a relationship of identity-typicality. A theme that today is connected to the broader theme of biodiversity and which for years has also been a development factor for wine tourism. In fact, the wine traveler is attracted to the native vine because it recalls a specific place and gives the travel experience a strong attraction and interest.   Some numbers of the 2020-2021 tour: over 70 vines were valued in the five events that touched the cities of Rome, Turin, Milan, Genoa and Bologna. In total, 84 wineries participated in a total of some or more events (directly and or indirectly), from all Italian regions.   In the last three stages, it was possible to feel the desire of many winemakers to be present again to tell their wines live, but also the enthusiasm of wine lovers and operators in the sector in returning to taste. All this made this tour of Autoctono si born ... particularly special: a positive feeling emerged about the vitality of Italian wine, represented by many regional realities. A different edition of the event in some respects (quota entrances, distancing and masks), but certainly positive and in the sign of a progressive resumption of meetings with wines and wineries.   Now Go Wine looks ahead, hoping that the gradual recovery will be consolidated more and more. The appointment is for the 2021-2022 tour, with 4 stops next autumn and with the debut in Rome on Thursday 23 September. The association thanks all the wineries for sharing the spirit of this initiative, with a confident look towards the future.   Here is the list (in alphabetical order) of all the wineries participating in the tour of Autoctono is born 2020/2021:   Alessandro di Camporeale - Camporeale (Pa); Ascevi Luwa - San Floriano del Collio (Go); Barbaran Vineyards and wines - Zenzon di Piave (Tv); Bernavi - Tarragona (Spain); Bricco Maiolica - Diano d'Alba (Cn); Colle Ciocco Winery - Montefalco (Pg); Cantina del Barone - Cesinali (Av); Social Winery of Quistello - Quistello (Mn); Cantine dell'Angelo - Tufo (Av); Cantine del Notaio - Rionero in Vulture (Pz); Cascina Carlòt - Coazzolo (At); Bacichetto House - Ponte di Piave (Tv); Cascina Castlèt - Costigliole d'Asti (At); Collis - Monteforte d'Alpone (Vr); Consorzio Club del Buttafuoco Storico - Canneto Pavese (Pv); Marisa Cuomo - Furore (Sa); Contini - Cabras (Or); De Tarczal - Isera (Tn); Dezzani - Cocconato (At); Domus Hortae - Ortanova (Fg); Fausta Mansio - Syracuse; Fiorini - Terre Roveresche (Pu); Giant Adriano - Corno di Rosazzo (Ud); Giovanna Madonia - Bertinoro (Fc); I Pastini - Locorotondo (Ba); The Casavecchia Vineyards - Pontelatone (Ce); The Chancellor - Montemarano (Av); Il Colle - San Pietro di Feletto (Tv); La Montagnetta - Roatto (At); La Source - Saint Pierre (Ao); La Tordera - Vidor (Tv); La Tribuleira - Santo Stefano Belbo (Cn); Lunae Bosoni - Castelnuovo Magra (Sp); Mancinelli Stefano - Morro d'Alba (An); Marengoni - Ponte dell'Olio (Pc); Negro Angelo & Figli - Monteu Roero (Cn); Ornella Bellia - Pramaggiore (Ve); Paltrinieri - Sorbara (Mo); Pat de Colmèl Vini - Castellucco (Tv); Podere Riosto - Pianoro (Bo); S cubla - Premariacco (Ud); Stanig - Prepotto (Ud); Su'entu - Saluri (Su); Iuzzolini Estate - Cirò Marina (Kr); Tenuta Sant'Antonio - Colognola ai Colli (Vr); Terre di Serrapetrona - Serrapetrona (Mc); U Cantin - San Colombano Certenoli (Ge); Vetrère - Taranto (Ta); Vigna Petrussa - Prepotto (Ud); Zaccagnini - Bolognano (Pe); Zeni 1870 - Bardolino (Vr). The Piccole Vigne del Piemonte Association with the wineries : Ugo Balocco - San Marzano Oliveto (At); Ca and Curen - Mango (Cn); Cascina delle Rocche di Moncucco - S. Stefano Belbo (Cn); Pietro Cassina - Lessona (Bi); Luca Ferraris - Castagnole Monferrato (At); Marengo Mauro - Novello (Cn); Diego Pressenda - Monforte d'Alba (Cn); Torraccia del Piantavigna - Ghemme (No); Virna Borgogno - Barolo (Cn). The Vite in Riviera Consortium (Liguria) In Maccia - Ranzo; Anfossi Luigi Blaise - Albenga; Arnasco - Arnasco; Biovio - Albenga; Bruna - Ranzo; Calleri Cellars - Albenga; Cascina Nirasca - Pieve di Teco; Cascina Praiè - Andora; Coop. Ingauni winemakers - Ortovero; Durin - Ortovero; Enrico Dario - Bastia d'Albenga; Feipu dei Massaretti - Albenga; Foresti - Camporosso; Guglierame - Pornassio; Innocenzo Turco - Quiliano; The Old Cellar - Salea d'Albenga; Lombardi - Terzorio; Podere Grecale - Bussana Sanremo; Poggio dei Gorleri - Diano Marina; Ramoino - Chiusavecchia; Sartori di Dulbecco - Albenga; Sommariva - Albenga; Tenuta Maffone - Pieve di Teco; Vignega Estate - Cavaion (Vr); Vio Claudio - Vendone.    

TORREVILLA OVER A CENTURY OF HISTORY TO TASTE WITH 50 SHADES OF PINOT NOIR

The Association of Winemakers joins the “50 shades of Pinot Noir” event: an entire weekend, fifty tastings and as many labels, to discover the main wine of Oltrep

A whole weekend during which enthusiasts and simple curious people can immerse themselves in the world of Pinot Noir, of which Oltrepò Pavese is the first producer in Italy and third in the world. Saturday 17, from 15 to 20, and Sunday 18, from 10 to 19, from the central Piazza del Duomo passing through the historic center up to the Via Emilia, the tasting itinerary will take place with fifty tasting points : a unique opportunity to discover and taste, even in combination with the best traditional gastronomic products, all the nuances of Pinot Noir wines, the result of different vinifications (eight!), but also of different experiences.   And that of Torrevilla is undoubtedly one of the longest-lived experiences : main interlocutor of the Oltrepò excellences, Torrevilla continues in the path, undertaken in 1907 and kept intact with dedication, made up of quality, research, passion and respect for traditions and the territory.   For the occasion, the association of winemakers will offer the nuances of three of its Pinot Noirs from the La Genisia line for tasting : - Riserva 110 Pinot Nero Nature Docg : Classic Method sparkling wine straw yellow color with golden reflections, fine and persistent perlage, it stands out for its very intense aroma with pleasant citrus notes and hints of dried fruit and small pastries, and for its intense taste, fresh and very soft with a persistent finish. - Riserva 110 Pinot Nero Noir Dop : still red with a typical ruby color with violet reflections, an intense aroma with elegant notes of small red fruits that blend with pleasant hints of spices, and a pleasantly fresh, soft and enveloping taste in its sweet tannins, with persistent and clean finish. - Cruasé Rosé Docg : Classic Method sparkling wine with a fine and persistent perlage, it is characterized by an intense and delicate, very penetrating aroma and a fruity, soft and harmonious taste that reveals a pleasant body. 50 Shades of Pinot Noir: Info & Costs. Two points will be set up in Piazza Duomo and in Sala Zonca (via Emilia at the corner of via Ugo Gola) where it will be possible to collect your glass, which will be distributed together with the pocket and map of the tasting points. With 15 euros you will be entitled to 10 wine tastings, which will also be combined in some commercial activities with various tastings of traditional gastronomic products. For those wishing to purchase the kit in advance, they can do so through the Enonautilus portal at the link https://enonautilus.com/experiences/50-sfumature-di-pinot-noir

Moscato Wine Festival on Tour

A tour of events to enhance the many faces of the Moscato grape.

The Go Wine association promotes the twentieth edition of the Moscato Wine Festival during the summer of 2021, an event aimed at promoting the culture of Moscato wine in various parts of Italy to a vast and diverse audience of wine lovers. Moscato is one of the oldest and most widespread grape varieties in the world and has its roots in practically all Italian regions, with a very diversified production. In some cases it marks the viticulture of a region, as in the case of Moscato d'Asti, in others it represents excellence in small productions, often linked to a virtuous and far-sighted recovery by the winemakers. Moscato presents itself with different faces, colors and types: sweet, passito, sparkling wine, the dry vinifications proposed by many wineries are increasingly present. Overall, the mosaic of the many Moscato wines is characterized by extreme richness, where the aromatic note - the common denominator - is interpreted with different styles and labels. A fascinating world that Go Wine intends to enhance, promote and disseminate through a tour, resuming the spirit of this initiative after a year of pause determined by the coronavirus emergency. The Moscato Wine Festival on Tour, in its twentieth year, has accompanied the life of Go Wine from the very beginning, placing itself as an event of culture and tasting. The Moscato Wine Festival was born from the desire to spread the culture of Moscato wine in many and different locations in Italy, thus reaching a more significant number of people. They are exclusive, targeted tastings, where wine enthusiasts and the curious can discover the complexity and diversification of the vine, in its many expressions and places of production. There are about 40 wineries involved in the 2021 edition, for a total number of 55 labels. After the inaugural appointment on July 1st in Turin and the stops in Milan (Wednesday 14th) and Racconigi (Thursday 15th), the Moscato Wine Festival arrives tomorrow July 21st in Rome with a tasting scheduled at the Savoy Hotel. The following stages are scheduled in the coming weeks in Mergozzo, Bergeggi, Bologna and Abruzzo.

The gross agricultural production of Veneto in 2020 is worth 6.1 billion euros.

Veneto Agriculture has published the expected report (downloadable) on the economic situation of the regional primary in 2020, with also the first previews on the (not bad ..) trend of 2021. On the Agency's YouTube channel a series of video-insights.

This was reported by the highly anticipated Veneto Agriculture Report published today, anticipated in recent days by a series of mini video-insights on the individual sectors published on the YouTube channel of the regional agency (https://bit.ly/2SmQQmz). The change can be attributed almost exclusively to the increase in the quantities produced, in particular of herbaceous crops, while prices have had a more limited impact. In general, in fact, the value of production of farms is decreasing, negatively influenced by the drop in prices, in particular in the pig and milk sector, only partially offset by the stability of the quantities produced. Agriculture support activities (subcontracting, post-harvest activities, related services, etc.) were also down (-2.8%), heavily penalized by the lockdown and closures imposed by Covid-19, in particular the activity of arrangement and maintenance of green areas, as well as secondary activities (in particular related activities and agritourism). Intermediate consumption, i.e. goods and services consumed or processed by producers, recorded a slight decline (-0.2% on 2019) and consequently, the added value is increasing, with a growth of 2.2% . Let's see in more detail the trend recorded by the various sectors of the primary Veneto, remembering that the complete Report can be downloaded from the following internet address: https://www.venetoagricoltura.org/wp-content/uploads/2021/06/Rapporto- conjuncture-2020.pdf. Viticulture and fruit In Veneto, the vineyard area already in production in 2020 rose to 92,803 hectares (4% compared to 2019), from which 14,039,000 quintals of grapes were harvested, an amount higher than in 2019 (which had been 13,159 mln / q ). Of these 14 million quintals, 10 million (to be exact 9.936 million / q) are DOC and DOCG and about 3 million / q (2.921 million / q) IGT, confirming the very high quality now achieved by the Veneto vineyard. Total wine production was about 11 million hectoliters, with an increase of 7.2% compared to 2019. Veneto in 2020 confirms itself as the leader in Italy for wine exports, given that it alone is worth 36 approximately% of the total for the sector, equal to 2.24 billion euros (-3.3%). Finally, the fresh fruit trees, which insist on 16,606 hectares (-3.8%), while that of the olive tree with its 5,150 hectares grows by 0.3%. The total quantity of fresh fruit harvested in 2020 was 400,890 tons (29.4%), including an apple production equal to 293,738 tons, or 67% of the sector. For fruit, a production value of approximately 297 million euros is estimated, with a marked increase of 23.6% compared to 2019. First half 2021 What are the first signs coming from 2021? Let's see them in a nutshell. The production of cereals and industrial crops are favored by a sharp rise in prices. Areas are reported to be decreasing for maize (145,000 hectares, -6%), growing for soft wheat (about 90,000, 6%) and above all soybeans (over 160,000, 19%). The yields of vegetables (strawberries and asparagus) were disadvantaged by the spring climate, characterized by late frosts and sub-normal temperatures. Fruits also suffered from the frosts of early April right in the flowering phase, with sharp reductions in production: all of them hurt a little, but especially pears, kiwis, peaches, nectarines, apricots, with estimates of losses even higher than 50%. The latest forecast estimates for the wine sector indicate a possible 5/10% increase in the harvest, but regional exports down by -6.8% in the first three months of the year (ISTAT data). Probable difficulties for farms due to the increase in raw material costs. The price of milk remains stable but still low even in the first months of 2021. Certainly recovering the fourth range horticultural productions, agritourism and horticulture (private and public green accommodation services) and in general those productions and activities that in 2020 had particularly suffered due to the closures of the spring lockdown and at the end of 2020 for the orange / red zones imposed for the containment of the pandemic by Covid-19. Dairy The Veneto dairy sector is also undergoing a delicate phase of restructuring and confirmation comes from a few numbers: the farms have dropped to about 3,000 units (-4% compared to 2019), of which about 1,500 own almost 90% of the animals. (there are about 150,000 cows that make up the Venetian herd). This means that small farms are disappearing, while large ones (with over 500 heads) are strengthening, even marking a growth of 12%. Farm-gate milk prices were also negative, which in 2020 marked -6.4% (-9% in Italy), for a total regional value of 429 million euros (-0.5%). On the other hand, the quantities of milk delivered to dairies and dairies increased, which in 2020 in Veneto reached the considerable figure of 1.2 million tons, marking a 2.4% compared to 2019 (in Italy 12.6 million tons t, 4.5%; in the EU 145 million t, 2.3%). The Coronavirus lockdown has hit Horeca hard (hotels, restaurants, catering) and with it also the dairy products that find an important outlet in those channels. On the other hand, the forced closures due to Covid have increased the domestic consumption of cheeses, in particular of fresh cheeses (8.3%). Overall, as regards cheeses, imports (-10% in value; -13% in quantity) and exports (-2%; -1.5%) are down. Production numbers are good: Grana Padano cheese scores 1.7%; Asiago 11%; Montasio 48%; the Piave 17%; Monte Veronese 10%. Cereals and industrial crops Thanks to a particularly favorable climatic trend, the cereal sector and industrial crops recorded a generalized double-digit increase in production yields in Veneto. Record yields were recorded for maize (11.3 t / ha, 30.7%) and rapeseed (3.6 t / ha, 33.7%), with production recovering sharply despite the reduction in the areas invested. Overall, the value of cereal production rose to over 500 million euros (22.4%). A positive year also for industrial crops, in particular for oil seeds: the hectares cultivated with soybeans grew (about 136 thousand hectares, 1.6%), as well as yields (3.7 t / ha, 9.4% ) and consequently the quantities produced (498,000 t, 11%). The average annual price also increased (12.8%). An excellent year also for sunflower, which saw an increase in investments (5,360 ha, 21.9%) and rapeseed (3,200 ha, 14.9%), which also recorded record yields. On the other hand, the areas cultivated with sugar beet (9,100 ha, -8.1%) and tobacco (3,900 ha, -6.9%) decreased, the production of which however increased to 630,800 t (5%) for beets and 13,400 t (15%) for tobacco by virtue of the net improvement in production yields, which rose to 69.4 t / ha (14.3%) and 3.4 t / ha (23.5%) respectively. Overall, the production value of industrial crops is estimated at around 239 million euros (16.5%). Ortofloricolo As for the Veneto horticultural sector, it should be remembered that in 2020 the areas covered fell to about 27,250 hectares, down by -3.7% compared to 2019. Horticultural crops in the open air, which represent 75% of the vegetables grown in the our region, they amount to about 19,100 hectares (-5.2%), while greenhouse vegetables are estimated at about 4,100 hectares (-4.7%); tuber plants are on the increase (4,000 ha, 5.6%). The value of production at basic prices of potatoes and vegetables is estimated at around 695 million euros, a slight increase (1.8%) compared to the previous year: potatoes very well (94 million euros, 18.4% ); crops penalized by the lockdown and closures imposed to contain Covid-19, such as salads and lettuce (113 million euros, -17.7%), radicchio (54 million euros, -14.1%), strawberries (49 million euros, -18.8%), tomatoes (31 million euros, -12.3%). Horticulturalism is bad, penalized by the spring closures, precisely in the period in which the peak of sales and activities is recorded: especially penalized the activity of arrangement services of green areas (parks and gardens), with production values estimated to decrease by about -10 / 12%. Active businesses remained stable (1,417), while the cultivated areas rose slightly (2,500 hectares, 1.6%).  

Presentation of Tramonto DiVino tour with Councilor Mammi: 13 July at 12 am in connection with Meet

tomorrow (13 July) in live streaming at 12.00 the Tramonto DiVino tour will be presented: 7 stops between Emilia and Romagna to promote the wines and PDO and PGI products of Emilia Romagna. Hoping to have you as our guests, I wish you a good day.

Meet platform link: meet.google.com/ctv-jyif-zrm Tramonto DiVino is back, the tour of the taste of Emilia-Romagna. Now in its sixteenth edition, the road show introduces the great Dop and PGI products paired with regional wines, thanks to the mediation of the chefs of CheftoChef and the sommeliers of Ais Emilia and Romagna. Seven stages are scheduled for the 2021 edition of Tramonto DiVino, departing from Romagna and landing in Emilia. The leitmotif of the evenings are the wines of the "Emilia Romagna to drink and eat" guide fresh off the press, a precious 'vademecum' to make known (in two languages) the regional wines increasingly protagonists on the national and international scene. The program of events and the news of this edition will be presented to the press Tuesday 13 July at 12.00 at: UNIONCAMERE EMILIA-ROMAGNA Journalists will be able to follow the press conference through the Meet platform by connecting to the following link: meet.google.com/ctv-jyif-zrm Speakers Alessio Mammi Councilor for Agriculture, Hunting and Fishing of the Emilia-Romagna Region, Alberto Zambianchi President of UnionCamere Emilia-Romagna , Giordano Zinzani President of Enoteca Regionale Emilia Romagna , Annalisa Barison and Roberto Giorgini Presidents of Ais Emilia and Romagna, Massimo Spigaroli president by CheftoChef , Laila Tentoni President of Casa Artusi. Coordinated by the journalist Maurizio Magni . The representatives of the Consortia of wines and Dop and Igp products and of the Strade dei Vini e dei Sapori, partners of Tramonto DiVino, are also connected via the web. Service info for printing . - We ask you to confirm your presence by replying to this email; - Google Chrome is preferable for the connection; - During the press conference we ask you to deactivate the microphones; - You can ask questions directly from the platform or by sending a message (sms or whatsapp) to the number 347.1567681 which will then be read live.

Unstoppable Asolo Prosecco: 25% in the first six months of 2021

The promotional campaign conducted in the main Italian cities has exceeded 15 million views on social media.

The growth of Asolo Prosecco is unstoppable : the data at the end of June show a leap forward of 25% compared to the first six months of 2020, when, however, the Asolo bubbles had already shown themselves to be stronger than the pandemic and closed the semester with a 9% increase. The happy picture of Asolo Prosecco was traced during the Consortium Members' Assembly, which took place on 30 June. “The strategic vision we have implemented - says the president Ugo Zamperoni - has allowed us to strengthen our positioning. If at the end of last year we had touched 19 million bottles for the first time, thus rising abundantly to fourth place overall in Italy among the denominations of the sparkling wine sector , in the first six months of 2021 we have already placed 9.7 million bottles, against 7.8 million in June 2020. We are also perfectly able to meet the new requests for Asolo Prosecco from both Italy and abroad: in fact, I remember that in the last harvest not only did we not adopt any restrictive measures on grape production , in contrast with many of the other major Italian denominations, but we even set aside an additional harvest reserve, which we will now put on the market ”. Meanwhile, the campaign that the Asolo Prosecco Consortium conducted via social media in some of the main Italian cities ( Milan, Turin, Genoa, Florence, Bologna, Rome, Naples, Bari and Catania ) is also ending with dizzying numbers. in the whole of Veneto : more than 15 million views were obtained from the posts that presented the image of Asolo Prosecco as “the other aperitif” to Facebook and Instagram users. "The goal - explains Zamperoni - is to affirm the idea that Asolo Prosecco is the ideal sparkling wine for a refined aperitif , in line with the indication expressed by 74% of users interviewed during a positioning survey conducted by Bva-Doxa on behalf of the Consortium ". From late spring to the end of June, 4 million users viewed the recipes proposed in combination with Asolo Prosecco several times, interacting with the consortium social media more than a million times . In addition, the videos illustrating the preparation of the recipes have garnered over 5 million views . The initiative has aroused the attention of every age group, but the most relevant data is the one that indicates that 30% of users who have shown interest in Asolo Prosecco are under 35 years old. 80% of accesses to the website dedicated to the campaign (www.altraaperitivo.it), where the recipes of finger food paired with Asolo Prosecco are illustrated in detail, was carried out by women . On the other hand, the male public used the site to land in the online shops of the individual producers of Asolo Prosecco.