The donation was made possible thanks to the Ornellaia Vendemmia d'Artista 2017 "Solare" project and the sale of precious bottles designed in a limited edition by the artist Tomás Saraceno.
For the past twelve years, Ornellaia has been carrying out this charity project aimed at supporting foundations and museums around the world through the union of wine and art. Since the last edition, thanks to the collaboration with the Guggenheim, the project has raised funds to support an equally innovative and generous initiative: the Mind's Eye program of the Solomon R. Guggenheim Museum.
Mind's Eye was created by the Guggenheim's education department precisely to give the joy of art even to blind or visually impaired people. Art, just like tasting a wine, involves all the senses, and it is this common thread that has prompted the Bolgheri maison to donate the proceeds of the annual Vendemmia d'Artista auction to this program.
Giovanni Geddes da Filicaja, CEO of the Bolgheri estate, said: " the great success that the Mind's Eye program is having thanks to our donations, in addition to filling us with pride, offers us the possibility of extending the same model not only in other museums. of the Guggenheim foundation, but also in other art institutions in the rest of the world, ensuring that this excellence continues to guide museum programming for the blind and visually impaired. And not only that, our desire is to make accessible the art to all people around the world. "
At the end of the auction, which took place online from 1 to 9 September and was auctioned by Sotheby's, Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation declared: "Thanks to the continued support of Ornellaia, the Guggenheim was able to offer greater access to our programming and to achieve even deeper public involvement. We express our gratitude to Ornellaia for their generosity and for recognizing the importance of programs like Mind's Eye. "
Ornellaia Vendemmia d'Artista 2017 "Solar"
The Ornellaia Vendemmia d'Artista project celebrates and describes the character of each new vintage of Ornellaia. Every year, since the release of Ornellaia 2006, a contemporary artist signs a work of art created for the estate and a series of limited edition labels, drawing inspiration from a word chosen by the Director of the estate, Axel Heinz to describe the vintage.
"Solar" is the character identified by Axel Heinz, to describe the wine born from the 2017 harvest: "it was a year of extremes, in which sun and heat played a decisive role. Adapting to the climatic conditions with softer and more precise practices , we were able to give voice to this strong and decisive personality of the vintage. "
On the red thread of these words, Tomás Saraceno gave his interpretation of Ornellaia 2017 Solare.
The artist drew inspiration from the alliance between the sun and inhabited living systems, in an invitation to a practice of care and renewed attention to the most important source of energy on our planet: the sun, in fact, represented in the evolution of a 'eclipse.
The theme of sustainability is explored through floating spheres such as those of "PNEUMA 4.21x105", the suspended sculpture of Salmanazar, and the special thermochromic labels, which, like the ecosystems we live in, are sensitive to heat.
Venice - The Pigafetta family's La Rota winery enters Vini Nobili d'Italia.
The oenologist Andrea Pizzolato, thanks to the collaboration with the enhancement projects of the territory: Wellness Tuscany Experience and Contemporary Wine, tells the story of the most renowned vine of the Valdelsa at international level: the Vernaccia di San Gimignano.