The figure of the wine tourism employee is therefore becoming increasingly important in order to offer a professional and competent service to the many Italian and international wine tourists. With the entry into force of Law 76/2019, the Tuscany Region has included among the subjective requirements, also the participation in a theoretical-practical training course in order to exercise this increasingly central activity to enhance the wine and cultural heritage of our Country.
Starting from February 2021, the Morellino di Scansano Wine Protection Consortium , together with the Chianti Wine Consortium , the Montecucco Wine Protection Consortium and the Maremma Toscana Wines Protection Consortium , in collaboration with the Tuscan Wine Tourism Movement and the Consolve company and with the lawyer Marco Giuri (from Giuri Avvocati, a firm specialized in the wine sector) as creator and scientific coordinator of the online course for wine tourism operator, have decided to promote an online course for the training of wine tourism staff, a figure specialized in the reception and reception of guests in wineries, able to competently present and promote the wines and, as a whole, all the productions of a company.
" As soon as the Tuscany law on wine tourism came out ", underlines the lawyer. Marco Giuri , creator of the first Online Course for Enotourism " I realized that the protection Consortia would have played a leading role in the organization of events and in the field of wine tourism training. To date we have already created and brought at the end of the first course for the Bolgheri and Bolgheri Sassicaia DOC Consortium, which had a great success in signing up. The intention to extend the course to as many subjects as possible in this difficult moment immediately seemed to me a further reason to available my experience in the training sector.
It is undoubtedly the Consortia that have a decisive role in the relaunch of the wine-growing areas of the wine tourism sector: in this perspective, some important Consortia in Tuscany have decided to embrace the online training initiative and become the main players in the professional growth of their territories . In the next tomorrow, more than ever, wine tourism will be the driving force of our country and the Tuscany of wine is aware that a new model of hospitality must be designed.
The Course for Wine Tourism Operator will be entirely on an online platform and will have a very practical cut and will be held by experienced Professionals in the Wine Tourism sector , continues the lawyer. You swear.
A training course aimed at those working in wine tourism will start at the beginning of 2021. Bernardo Guicciardini Calamai , Consorzio Tutela Morellino di Scansano: " Wine tourism is decisive for the economic revival of the country. We must be prepared with competent figures ". Marco Alessandro Bani , Chianti Wine Consortium: " The goal is to enhance and encourage the reception of wine tourism: the course allows you to have all the credentials to activate this type of activity ". Francesco Mazzei , Consorzio Tutela Vini della Maremma Toscana: " we want to provide operators with the right tools to be able to offer themselves at best ". Claudio Tipa , Consorzio Tutela Vino Montecucco: " At the end of a year that has marked the wine and tourism industry on a global level, it will be essential to restart on the right foot ".
" The territory of Morellino di Scansano, thanks to its geographical position and the presence of landscape beauties of unquestionable charm, has always been the destination of many tourists " explains Bernardo Guicciardini Calamai, president of the Consorzio Tutela Vino Morellino di Scansano . " Wine, of course, plays a leading role and will have an even more important role in the future in acting as a driving force for tourism in our area. Unfortunately, the pandemic in progress has greatly slowed down the wine tourism activities of the companies in our area " continues Guicciardini . " This, however, must not stop us, on the contrary it pushes us to want to invest even more in training. The course, which will start next February, is part of the wine tourism development strategy of our Consortium which will include further initiatives, including an important project that will see us as protagonists and that will be presented at the beginning of 2021 "he concludes.
" We decided to take advantage of this moment of relative calm for companies in the sector to invest in training and be ready for the restart of tourist movements, which we hope will take place from next spring - explains Marco Alessandro Bani, director of the Chianti Wine Consortium - L 'goal is to enhance and encourage the reception of wine tourism: the course allows you to have all the credentials to activate this type of activity, still new and little exploited, but with great potential ".
" Tuscany, historically, is one of the major wine tourism destinations in the world, characterized by extraordinary territorial and food and wine resources ", adds Francesco Mazzei, president of the Consorzio Tutela Vini della Maremma Toscana which continues "it is clear that in 2020 there was a block in tourist flows even in our region, having said that, wine tourism is certainly a well-established phenomenon in some areas, which first began to invest in this direction, but there is still enormous development potential in other areas of Tuscany such as the Maremma, so wide and To do well, I believe it is essential to invest in training in this sector and for this reason we have decided to embrace the initiative of the course: we want to provide operators with the right tools to be able to offer themselves in the best possible way. Among other things, to move tourist flows. and to relaunch the regional economy, such as A.VI.TO - the Associazione Vini Toscani DOP and IGP - is mo thinking about a major event for May 2021 that involves all operators in the supply chain, there will therefore immediately be a concrete opportunity to put what we have learned into practice . "
" We welcome this initiative with enthusiasm " declares Claudio Tipa, President of the Consorzio Tutela Vini Montecucco and continues " At the end of a year that has marked the wine and tourism industry globally, it will be essential to restart on the right foot, continuing to look ahead and maximize our wine tourism offer. We are pleased to have been involved in this relaunch project aimed at professionals, with a view to helping - and also renewing - a sector in difficulty and to further enhance our wonderful territory ".
INFORMATION ON THE ONLINE COURSE FOR WINE TOURIST OPERATOR
Applications, subject to an evaluation by the organizing Consortia, must be entered exclusively through the site from 16 December 2020:
The site will also contain all the detailed information of the course for Enotourism: times, costs and other information of interest.