On 1 December, the Network of Italian cooperatives presents its promotion synergies on the markets, the results achieved to date and the new common strategic projects at a press conference.

The cooperatives represented in the Network come from particularly suitable territories and represent important designations of origin: Pertinace and Cantina Colli del Soligo in northern Italy, Cantina del Morellino di Scansano and Cantina Frentana in the centre, La Guardiense and CVA Canicattì in southern Italy: a high number of labels, representative of vines, terroirs and prestigious denominations of the Italian territory.

In the year that is about to end , the Network has participated in international fairs and internationalization projects that have led the wines of its territories to be talked about from Prowein to Vinitaly, up to Chengdu, the first Chinese fair after the restart. Presenting yourself jointly at a fair means exploiting the great opportunities of a common promotion strategy, it means declaring and testifying to the same values, and representing them with transparency to the market; and through this, enhance the cooperative identity to an increasingly wider audience in Italy and abroad.

It was also a year in which the Network continued to certify the quality of the wines produced by the market and wine critics and the carnet of joint initiatives aimed at reiterating the strength of cooperation increased.

The press conference on December 1st will be an opportunity to talk about them and to underline the role of the Italian wine cooperation to the media and opinion leaders.

The network of Italian cooperatives has been implementing a common strategy for the promotion and marketing of its products for years, through joint communication that makes use of a website, presence on social channels and various promotional initiatives.

The joint presence in international fairs with shared investments and image allows us to understand the true values of Italian cooperation and demonstrate to a parterre of qualified operators that the "from the vineyard to the table" concept guarantees the production of labels that cross regional borders and are capable of proudly representing Italian production: with transparency and mutuality, which represent the genetic traits of the cooperative world.

A single stand also next season for The Wine Net at the next international fairs , starting from Vinexpo Paris, from 12 to 14 February and from Prowein, from 10 to 12 March. Next season, buyers and importers will also have the opportunity to test the driving force of a sharing strategy which, thanks to its solidity on the domestic market, looks abroad on the basis of joint market analyses, reflections, ideas and solutions, which have enriched the managerial formula of the Network in recent years

You are invited to participate in The Wine Net's digital press conference, Friday 1 December at 11.00 am, and to hear from the voices of the Network's protagonists what it means to do excellent cooperation today.


If you are interested in participating , sign up at this link: https://us06web.zoom.us/j/88505241901?pwd=vk7Uh8kA2ULQzVnSZm7bXXxMaQzlvW.1