SUMMER, HEAT, AND HYDRATION: WHY THE WATER YOU CHOOSE MAKES A DIFFERENCE

With the arrival of summer, the topic of hydration returns to the forefront, a challenge that primarily concerns the amount of water consumed daily , especially in the workplace where access to adequate water supplies often remains a critical issue. With rising temperatures, the need for fluids increases significantly, yet hydration continues to be one of the most neglected habits. According to a recent Ipsos study for Culligan, nearly 8 out of 10 workers do not stay sufficiently hydrated in the office , and most admit to regularly forgetting to drink. These habits are influenced not only by distraction and hectic work pace, but also by the poor accessibility of water supplies. The situation is even more critical in air-conditioned environments , which promote a "silent" form of dehydration: the sensation of thirst decreases, but the loss of fluids continues, with possible repercussions on energy, concentration, and overall well-being.

" Water is the most abundant and essential nutrient in our body and is involved in every physiological process: it regulates body temperature, aids digestion, and helps protect vital organs like the kidneys and brain ," emphasizes nutritionist Silvia Ambrogio . " Proper hydration is essential at all ages, but becomes even more important during warmer periods. Even mild dehydration can negatively impact concentration, mood, and work performance. This is why it's important to drink regularly, without waiting for the feeling of thirst: a simple gesture that can make a big difference to your daily well-being ."

WATER QUALITY AS PART OF CONSCIOUS HYDRATION

Alongside quantity, however, there is growing concern for another fundamental aspect: the quality of what we drink every day. 76% of Italians say they are concerned about the quality and safety of the water they drink , citing the presence of limescale, microplastics, and other contaminants among the main sources of concern. This growing concern is also accompanied by a greater awareness of the environmental impact associated with drinking water in plastic bottles.

" Tap water, even when it meets regulatory parameters, can contain traces of invisible contaminants like PFAS and microplastics ," confirms Giorgio Temporelli, an expert in water treatment technologies and science communicator . " These emerging pollutants represent a concrete challenge to public health and require increasingly advanced filtration solutions ."

In this context, the perceived quality of water plays a decisive role in consumer behavior. Taste, odor, and safety directly influence consumption: when water is filtered, fresh, and pleasant to drink, the amount consumed tends to increase significantly . This finding confirms that water quality is a key factor in proper daily hydration.

THE CULLIGAN SOLUTIONS - QUALITY WATER IN THE OFFICE AND AT HOME

Culligan, a global leader in water filtration services, offers concrete solutions for those seeking practical and reliable solutions to support proper hydration.

At Work: Culligan Purity for Corporate Welfare

Culligan Purity integrates the best of Culligan's expertise into a single system: from Firewall® UVC technology, capable of removing up to 99.9999% of bacteria and viruses in less than a second, to a multi-stage direct filtration system that combats PFAS, microplastics, and emerging pollutants. It also introduces C-Sense technology, Culligan's proprietary system that monitors water quality in real time. Thanks to this advanced feature, water supply is automatically shut off in the event of non-compliance. Sensors, controls, and IoT connectivity work in the background to ensure reliability and continuity of service.

The design, functionality, and user interface were developed and validated through extensive global market research, with the goal of creating a solution capable of adapting to different needs and habits while maintaining the highest standards of quality, hygiene, and service. Customization is emerging as a key global trend: people are no longer just looking for safe, high-quality water, but also for customized temperatures and levels of carbonation, as well as dispensing solutions that combine control, convenience, and sensory satisfaction. Culligan Purity's contemporary design and intuitive touchscreen enable customizable hydration: cold, hot, sparkling, or room temperature water. Furthermore, the system monitors concrete data such as liters dispensed and single-use plastic bottles avoided, information that is also useful for companies' ESG reporting. The impact on organizational well-being is significant: almost 9 out of 10 workers consider it important for their employer to provide quality water in the office , and its presence is perceived as a real corporate benefit, capable of improving satisfaction, well-being and perception of the employer.

At home: Click & Drink Intense for convenient access to filtered water

While Culligan Purity transforms hydration into a corporate benefit in the office, at home Culligan offers Click & Drink Intense , a solution designed to always have filtered water available, directly from the tap, without having to change your kitchen in any way. In Italy, household consumption is still strongly dependent on bottled water: 79% of Italians say they regularly use it. However, 25% already use home filtration systems—a figure that exceeds 30% among Millennials and Gen Z, signaling a clear cultural shift underway toward more informed and sustainable choices.

With Click & Drink Intense , microfiltered water is available directly from your tap with the simple push of a dedicated button: no more bottles to buy, transport, and store. The Culligan filter system guarantees the reduction of PFAS, microplastics, lead, and other contaminants, combining convenience, quality, and sustainability in a single solution—quality water you can also take with you.

" Today, staying hydrated isn't just about drinking more, it's about having access to quality, safe, and readily available water wherever we spend our time ," says Francesca Biagini, Marketing Director for Culligan Italy . " It's no coincidence that one in four Italians already chooses to filter their water at home, and younger generations are increasingly focused on sustainability, convenience, and quality. From the office to the home, Culligan solutions transform a daily gesture into a concrete opportunity for well-being. At a time of year when water needs increase, choosing systems that promote proper hydration can contribute to a tangible improvement in the quality of daily life ."