The "Sicilia Doc Academy" records a more than positive balance after the first three seminars organized for the companies of the DOC Sicilia wines in order to provide useful skills to react to the economic consequences determined by Coronavirus and as part of a general lifelong learning path of the regional wine system.
The in-depth analysis of the "Sicilia Doc Academy", promoted by the Consorzio di Tutela Vini Doc Sicilia, was followed by numerous marketing, communication, management, export and other sectors of the Doc Sicilia companies.
"The Sicilia Doc Academy is just one of the measures adopted by the Doc Sicilia wine protection consortium to help companies cope with this moment of difficulty" said President Antonio Rallo, presenting the initiative. "We are making available to producers of Doc Sicilia the skills and experiences of those who work in sectors that are increasingly strategic for the world of wine".
The first three seminars (you can follow them on the "Zoom" internet platform), were dedicated to marketing and digital strategies, communication on social media, and customer loyalty practices by companies. The "Sicilia Doc Academy" has six other events scheduled until April 28, 2020.
A series of questions related to specific insights related to wine sector. The seminars were moderated by Giovanni Battista Ficani, general coordinator of the Consortium's strategic plan.
Here is the schedule of scheduled seminars.
April 17 at 17:00
INTRODUCTION TO DIGITAL MARKETING: PANORAMA AND TECHNOLOGIES FROM SEM TO SOCIAL ADV
Fabio Magi - Digital Marketing Manager
Work session in Italian.
duration 60 '.
April 20 at 15:00
THE MARKET AND WINE CONSUMERS IN THE USA: THE RESULTS AND PERSPECTIVES FOR SICILY DOC WINES IN THE LIGHT OF THE CORONAVIRUS EMERGENCY
Pierpaolo Penco - Head of Wine Intelligence ITALY
Work session in Italian.
duration 60 '.
April 21 at 15:00
THE CANADIAN MARKET
Luc Desroches - Canadian Markets Expert - Wine Ambassadors
Work session in English.
duration 60 '.
April 22 at 10:00
THE CHINESE MARKET FOR AGRICULTURAL PRODUCTS AND WINE: CHALLENGES AND OPPORTUNITIES FOR ITALIAN AND SICILIAN COMPANIES
Giampaolo Bruno - ICE Beijing Director
Work session in Italian.
duration 60 '.
April 24 at 16:00
DATA & ARTIFICIAL INTELLIGENCE
Giuseppe Tomei - CEO of Red Velvet Media
Work session in Italian.
duration 60 '.
April 28 at 17:00
WINE AND SUSTAINABILITY: IS IT POSSIBLE TO PRODUCE AND COMMUNICATE A SUSTAINABLE WINE?
Paolo Cerino - Human Resources Manager
Work session in Italian.
duration 60 '.
