Generazione Next, Assovini Sicilia's group of young people under 40, is officially born

It is Generazione Next, the new generation of Assovini Sicilia, a group of producers under 40, already active members of family businesses, who have decided to continue along the path of the spirit and values of the Assovini Sicilia associationism, with the aim of enhancing the territory and Sicilian wine production.
The group, born within the Assovini Sicilia association, currently has twenty-six members, and has just elected Gabriella Favara as president, together with Enrica Spadafora , vice president, and six directors of the board of directors : Costante Planeta, Serena Costanzo, Pietro Pollara, Cristina Madaudo, Pierfilippo Marchello.

“Generazione Next is future, union, continuity. I am thrilled to see how step by step this team is taking shape, with the ever-increasing enthusiasm of contributing all together to the success of our sector and of our Sicily-continent” - declared Gabriella Favara, president of Generazione Next.

New forms of communication, involvement of Generation Z, internal training, valorization of the territory, are the main elements of the “Manifesto” of Generation Next.
"We want to ignite the spark of curiosity for wine in young people, telling authentic stories and creating moments of sharing that speak of passion, territory and future with a simple and engaging language. Our goal is to inspire them to see wine not only as a product, but as a journey rich in culture, emotions and beauty, deeply linked to our Sicily. Great attention will also be paid to training, an essential aspect for exchanging our experiences in the group, increasing them with the support of external specialists and sharing them not only with the collaborators of our companies" - continued Gabriella Favara.

And if Next generation is the term used, in general, to indicate the physiological generational transition that companies in every sector experience with the arrival of new generations,
Generazione Next by Assovini Sicilia refers to a group of young producers, curious and eager to discover, study, linked by a great love for the Sicilian wine and the desire to bring it to the world through the winning formula of associationism and teamwork.

"I am truly excited and honored to take on the role of vice president within this group of such talented and determined young people. Being part of such a dynamic and prepared team is a great responsibility for me, but above all a wonderful opportunity. We can't wait to start working all together and transform the many ideas into beautiful concrete projects" - added Enrica Spadafora, vice president of Generazione Next.
There are several themes and actions planned that the group wants to implement and that involve different sectors such as management, hospitality, production, tasting, wine tourism, communication and marketing, coaching, team building.
“Assovini Sicilia has promoted and supported the creation of the Generazione Next group because it not only represents the future of our association but also because it is based on the same values and principles that are the basis of the successful associationism of Assovini Sicilia. A dynamic, lively group has been created, which I am sure will continue to promote the world of wine with a new language, capable of intercepting the changes underway” - commented Mariangela Cambria, president of Assovini Sicilia.