FORBUS – The business and innovation generator for Italian wineries

It is from this awareness that FORBUS was born, the network of professionals created by QUIDQUID Srls, a company that for fifty years has supported entrepreneurs, industrial groups and investors in decisive moments: acquisitions, divestments, expansions, joint ventures, industrial investments and strategic repositionings.

FORBUS does not offer theoretical advice.
It builds operational solutions and accompanies the company until it achieves results.

What is FORBUS

FORBUS – Cellar Business Generator is a structured joint venture of professionals with real experience in the viticulture and winemaking sector.

This is not a list of services.
It is a unique direction capable of transforming a winery into a more solid, recognizable and profitable enterprise.

There is only one goal: to create measurable value.

The five strategic pillars

FORBUS focuses on five key areas, because profitability does not arise from a single department, but from the intelligent integration of the entire supply chain.

Viticulture
Vineyard enhancement, cost optimization, economic and production sustainability. The vineyard isn't just agronomy: it's a marginal structure.

Cellar management
New organizational and decision-making tools. Flow analysis, inventory management, production planning consistent with real demand.

Oenology
Product optimization and stylistic consistency. The wine must have a distinctive identity, but also be easily recognized by the market.

Sales
Concrete strategies for selling better and more. Channels, pricing, product mix, export management, and direct sales.

Communication & Branding
Clear and credible positioning. A good narrative isn't enough: you need consistency across product, price, and market.

FORBUS operational projects

FORBUS doesn't just focus on analysis. It activates concrete and replicable models.

1) Management lease & Joint Venture

A tool designed for complex phases, without losing control of the company.

• Lease of the business unit for 5–7 years with a fixed variable rent
• Redemption option at contracted values
• Time to balance the books
• Joint venture and new company to share facilities and technologies (dealcohols, new beverages, innovative lines)

It is a strategic solution: it defends the company today and creates industrial options for tomorrow.

2) Open the cellar on the weekend

Wine tourism is growing. Too many wineries remain closed just when the public is available.

FORBUS creates a simple and profitable model:

• Organized opening on Saturday and Sunday
• Guided tastings
• Structured visits
• Increase direct sales
• Greater territorial visibility

The cellar returns to being a living place, not just a productive one.

3) Rent to Buy for agricultural and wine-making companies

A sustainable model to foster smart acquisitions.

• Easier access for young entrepreneurs
• Valorization of existing companies
• Generational continuity
• Management innovation

The project also operates through the Tenute Agricole 24 portal, which specializes in professional matching between supply and demand.

4) “Come to the cellar… there's a gift for you”

A platform that generates real visitor flows.

• Dedicated corner with personalized gifts
• Free basic tasting
• Loyalty card valid in participating wineries
• Restaurant, hospitality and B&B reservations
• Seasonal offers and events

Word of mouth becomes a structured, not random, sales tool.

5) “Water & Wine” Project

Smart dispensers with PET and glass eco-compactors.

• Incentivised collection and recycling
• Points convertible into vouchers or cash
• Concrete sustainability
• Involvement of the territory

Circular economy that generates economic value and reputation.

6) Electronic nose and palate

Technology applied to sensory analysis.

A portable device capable of:

• Analyzing wine vapors
• Collect olfactory and gustatory chemical data
• Compare them with reference databases
• Return objective qualitative reports

Applied research, not science fiction.
A tool that opens new perspectives on product quality and consistency.

7) Wine Days – The Wine Festival in the Cellar

Eight days a year, before the grape harvest.

• Unbeatable prices
• Intelligent inventory emptying
• Direct meeting with the public
• New trade relations

A logistical need becomes a valuable event.

8) Connected Vineyard 4.0

Digital and predictive vineyard management through the HO-W system.

• Real-time weather, soil, plant and pest monitoring
• Timely warnings and decisions
• Reduction of treatments
• Cost reduction
• Greater production efficiency

Technology at the service of profitability.

Why FORBUS is different

FORBUS is not for those looking for an opinion.
It's for those who want a transformation.

It's for the entrepreneur who has understood that wine is culture, but it is also business.
That passion is fundamental, but without structure it is not enough.
The market selects, and those who don't organize are organized by events.

FORBUS is a strategic management company that integrates viticulture, production, sales, technology and finance into a single coherent project.

If your winery really wants to grow, the starting point isn't a new slogan.
It's a new method.