EDOARDO FREDDI, 'AT PROWEIN 25 A STRATEGIC EDITION WITH KEY BUYERS'

Different, perhaps even more interesting. While many speak of a decline in appeal, the reality is that the fair is evolving, outlining a new profile of participants. This year there was a lower presence of producers and the absence of many small distributors and independent operators who in the past crowded Düsseldorf. The number of American and Asian buyers was also lower than in previous years, a sign of the transformations underway in the global market. However, the quality of visitors remained high, with the consolidated presence of the main European importers and beyond. The result? A strategic edition, made up of targeted meetings and selected interlocutors, with a higher investment capacity. ProWein is changing, but this does not mean that it has lost value. On the contrary.”.

Edoardo Freddi International is the first Italian export management company in the wine sector, a true "business accelerator" for wineries that intend to play a leading role in international markets. Headquartered in Castiglione delle Stiviere (MN), where it was founded in 2012 by Edoardo Freddi, the company identifies real opportunities, supports wineries in the study and definition of commercial models and in identifying the right partners on foreign markets. Its mission is to connect producers with the best foreign importers and distributors to create an international network capable of developing and increasing business related to the world of wine. It represents the most important Italian wineries (62 to date), acting as a true "ambassador" of the best of the Bel Paese's wine world. The 2024 managed turnover exceeded 112 million euros (8.2% compared to 2023), with over 30 million bottles marketed especially in the markets: USA, Germany, Switzerland, Denmark, Singapore, Japan and Vietnam.