DUTIES: EDOARDO FREDDI (WINE EXPORTER), '15% OBSTACLE CAN BE OVERCOME, BUT ONLY WITH AN EXTRAORDINARY SUPPORT PLAN'

However, concrete and immediate measures are needed. Why not allocate part of the PNRR or CMO Wine funds to an extraordinary plan to support exports to the US? It would be a strong signal of responsibility and vision," said Edoardo Freddi, CEO of Edoardo Freddi International , one of the world's leading exporters of Italian wine, commenting on the latest developments regarding tariffs. "Right now, a concerted effort is needed: producers, institutions, and importers must join forces. We must support those on the market, those who promote and sell Italian wine overseas every day, because without them, we wouldn't exist. In the meantime, we must stand by our American customers more than ever. A 15% tariff is burdensome, certainly. But it's not the end of the world. It's an obstacle that can be overcome if we present ourselves united, flexible, and ready to adapt. The real issue today is the exchange rate, which is severely penalizing our exports. But it will pass. The storm will subside, and we must be ready, solid, and present. We cannot stop. It's time to redouble our efforts and move forward, with intelligence and determination," concluded Edoardo Freddi, CEO of Edoardo Freddi International.

Edoardo Freddi International is Italy's leading export management company in the wine sector, a true business accelerator for wineries aiming to play a leading role in international markets. Headquartered in Castiglione delle Stiviere (MN), where it was founded in 2012 by Edoardo Freddi, the company identifies real opportunities, supports wineries in researching and defining business models, and identifies the right partners in foreign markets. Its mission is to connect producers with leading foreign importers and distributors to create an international network capable of developing and growing wine-related businesses. It represents the most important Italian wineries (currently 63), acting as a true ambassador for the best of Italy's winemaking. Its 2024 managed turnover exceeded €112 million (8.2% compared to 2023), with over 30 million bottles sold primarily in the USA, Germany, Switzerland, Denmark, Singapore, Japan, and Vietnam.