A tasting entirely dedicated to the enhancement of the great heritage of indigenous Piedmontese vines.
Native Vines
Sales in large-scale retail trade: 2.5% decline in the first half of the year.
Traceability
The wine market in Italy is slowly recovering in 2024, despite economic difficulties and changing consumption patterns.
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Export and foreign market: Italian wine exports show growth in the first half of 2024 with an increase of 6.3% in volume and 4.7% in value, dominated by extra-EU markets.
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Future Vision Summary: The Italian wine sector is caught between two opposing forces: on one side, global challenges such as tariffs and changing consumption patterns, and on the other, growing opportunities such as organic and no- and low-alcohol products.
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Made in Italy exports growing, despite US uncertainties. Istat data for June 2025 confirm a 4.9% trend in exports compared to the same month in 2024.
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Overall market outlook. 2024 confirmed the strength of the Italian wine sector, despite a complex international environment.
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The United States confirms its position as an essential market for Italian wine, with exports of 1.9 billion euros in 2024 and 838.7 million in the first 5 months of 2025 (5.7% in value, compared to an overall decline of -0.8%).
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Italian wine is seeking a new balance: too many inventories, declining exports, and lower production. But wine tourism continues to grow: 42.6 million hectoliters of wine remain in Italian cellars, exports down 6.9% in the first five months of 2026, reduced yields in numerous appellations, and a harvest that arrives while the market struggles to absorb production.
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A positive harvest, cellars still full and international markets to be rethought.
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