The United States (10.3%), Switzerland (18.4%), France (6.7%), Spain (12%), Belgium (15.8%), and the United Kingdom (10.1%) performed well. Germany (-1.4%) and China (-3.8%) declined. In the first half of 2025, exports increased by 2% compared to 2024, with positive performances in the United States (7.8%), OPEC (9.9%), and Mercosur (5%).
Stocks still high: 39.8 million hectoliters as of July 30, 2025
Despite a monthly decline (-8.8% compared to June), inventories remain higher than the same period in 2024 (0.5%). 57.9% is in the North (Veneto leads with 25.2%). Prosecco leads the way (3.2 million hl, 10% of the total), followed by IGT Toscana (4.8%), IGT Puglia (4.3%), Chianti DOCG (3.8%), and Montepulciano d'Abruzzo (3%).
US tariffs: potential impact of €317 million
In June, US wine imports from Europe grew (3.8% in volume) but declined in value (-3.1%). For Italy, the decline was -4.2% in value and 3.5% in volume, with an average price falling to €5.15/l (-7.5%). Starting August 15, the 15% tariffs could severely impact exports. The "Toasts Not Tariffs Coalition" (50 US associations) is calling on Trump to remove them, fearing losses of up to $2 billion and 25,000 jobs.
2025 harvest: production estimated at 45 million hectoliters
Italy is ahead of France (40-42.5 million hl) and Spain (37.5-38 million hl). Quality is "good-excellent," but concerns remain regarding stocks and falling grape prices (-30% in some areas). Consortia and regions are reducing yields (Pinot Grigio, Chianti, Asti DOCG) to rebalance supply and demand.
Low-alcohol and whites on the rise
More and more consortia are revising their specifications to naturally reduce alcohol content, appealing to consumers who care about health and lightness. In e-commerce, sparkling wines dominate (56% of Vinicum 2024 revenue), followed by still whites (18%) and reds (16%). The 25-34 age group is growing as an online shopper, while the average shopping cart size has increased by 24% since 2020 (premiumization).
Wine remains the favorite drink of Italians
According to UIV-IWSR, 89% of alcohol consumers drink wine, followed by beer (81%) and spirits (79%). Consumption of sparkling wines is stable, while still wines are declining (-6% in two years). Prosecco is the leader (68% penetration).
Agricultural training: Chianti focuses on the "farmers of the future"
The free three-year agricultural operator course, aimed at 14-18 year-olds, is back, with the aim of combining tradition, youth employment, and innovation in agriculture.
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