The wine market in Italy is slowly recovering in 2024, despite economic difficulties and changing consumption patterns.

Proposta Vini expects revenue growth of 4% to 6% by the end of the year, despite a slow start due to bad weather.

Summer tourism is driving consumption of Italian wines, with Prosecco and Asti Spumante leading the way. Exports to markets such as China and the USA are showing signs of recovery, while the spirits sector is recording significant growth, driven by the boom in gin and liqueurs.

The Uiv Observatory reports a reduction in inventories and an increase in prices, with Italian bubbles regaining share in the United States. However, consumption of premium wines remains limited, reflecting the impact of inflation and the reduction in consumer spending power.

Edoardo Freddi predicts a 2024 harvest with "two speeds": early in the south and late in the north, due to contrasting weather conditions. Despite the challenges, tourism continues to support Italian wine exports, with growing demand for low-alcohol wines.

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09/08/2024
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