TRAVELING WITH LoST EU! SEPTEMBER 21ST AND 22ND IN CHEESE (BRA).

The LoST-EU events are back, after the great media success achieved at the Collisioni Festival in Alba from 4 to 13 July , which in the last edition recorded over 40,000 spectators, with guests of the calibre of Gigi D'Agostino , Thirty Seconds To Mars , Irama , Kid Yugi and Sfera Ebbasta .

Participation in the Collisioni Festival was a great opportunity for the LoST-EU project to disseminate and promote its products , both in the promotional corner of the event's hospitality area, where the stories and unique qualities of its selection of PDO cheeses were shared with guests, and in the Festival area, on the giant screens on the Collisioni stage and on the event's promotional totems. This was a highly effective way to spread the project's philosophy and awareness of the excellent cheeses it promotes to the general public.

Various social media activities were also carried out through posts, videos and short stories published on the project pages, specifically focusing on the theme of sustainability , which is central to the LoST-EU project and which unites all eight excellent PDOs in the selection: Murazzano , Roccaverano and Ossolano from Piedmont, Puzzone di Moena from Trentino, Strachitunt from Lombardy, Vastedda from the Belice Valley and Pecorino Siciliano from Sicily, and last but not least, Provolone del Monaco from Campania.

But LoST-EU's events aren't over! The project is preparing to organize a packed calendar of events in Italy in September and October, and then abroad between November 2025 and February 2026.

September will see LoST-EU take center stage first in Naples , at the Bufala Fest , on September 5th , for its second Weekend of Taste , and subsequently at Cheese 2025 , scheduled from September 19th to 22nd in Bra. On this occasion, LoST will be present on September 21st and 22nd for a third Weekend of Taste where the eight DOP products in the basket can be tasted at Casa ONAF .

As part of the Cheese event, a conference dedicated to disseminating and explaining the project will be held on Sunday, September 21st . This will include in-depth discussions focusing primarily on sustainability issues, from studies conducted on sustainable packaging to reflections arising from the findings collected during the last two years of the project. It will therefore be an important opportunity to analyze the results achieved and reflect on the critical issues and potential of the promotional project, which focuses on small Italian PDO dairy supply chains.

Naturally, tastings of LoST-EU's eight excellent PDO products will follow.

UPCOMING EVENTS…

But the journey has just begun. In October, LoST-EU will once again host the Caseus event in Veneto, while it is already preparing for new events in Germany in November and in Sweden in January-February 2026, its final stop abroad.

LOST EU IS A PROJECT OF

ALTE TERRE DOP ASSOCIATION

In collaboration with

Consortium for the Protection of Murazzano DOP, Consortium for the Protection of Roccaverano DOP, Consortium for the Protection of Ossolano DOP, Consortium for the Protection of Puzzone di Moena DOP, Consortium for the Protection of Strachitunt DOP, Consortium for the Protection of Vastedda della Valle del Belice DOP, Consortium for the Protection of Pecorino Siciliano DOP, Consortium for the Protection of Provolone del Monaco DOP