In 1919, after the First World War, Antonio founded "Cantine Franco" in Valdobbiadene, a village on the slopes of the Alpine foothills in the Veneto region, famous for growing grapes of Prosecco, from which the wine of the same name is produced. With his son Nino, the company grew and was expanded. However, it was thanks to Primo that, in the 70s, a modern approach to the firm was given.
After earning his degree at the School of Oenology in Conegliano Veneto, driven by the desire to develop the business in a creative and personal way, he excluded all those products that did not identify with the Valdobbiadene area, renowed the plants, thought about the techniques and labels. In those years, through a new styling and thanks to a constant product quality, the company won the Italian market.
At the same time he decided to begin to expand in foreign markets: Europe, the Americas and Asia. The product is very much appreciated and various tributes, awards and prizes are awarded it both abroad and in Italy. In the early 90s, sustained by the belief that a good wine is obtained by controlling the production from the beginning, he embarks on a new adventure with the conduct of a vineyard where experiments with new techniques of planting and use of the old clones. Moreover, it also keeps with its bestower of grapes a close collaboration that is aimed at the development of his idea of exploitation of the variety.
The final result is a fresh, fruity and floral Prosecco, in which you can enjoy all the potentialities of the area of Valdobbiadene.
The key to this success lies in the strong belief and philosophy that puts emphasis on quality, through a meticulous control of all phases of production.
Thanks to this dynamism and continuous desire to improve the product, Primo created a Prosecco praised for its high quality and personality.
