Guido Berlucchi, a descendant of the Counts Lana de Terzi, produced Pinot del Castello with the grapes of the Castle of Borgonato’s vineyards, a white wine not very stable in the bottle.
His friend Alessandro Borghesi advised him to meet a young and dynamic oenologist: Franco Ziliani.
It was the spring of 1955. Ziliani went to the palace of Lana Berlucchi, and promised to his host to remedying the instability
of the still wine, and proposed to create a classic method in Franciacorta.
The beautiful house, the elegant person of Berlucchi and the ancient underground cellars had inspired Ziliani,
who had seen a chance to materialize his dream as a boy: to produce a wine with second fermentation in the bottle.
Berlucchi accepted the challenge and in 1961 three thousand bottles of Pinot di Franciacorta were sealed. The Franciacorta wine was created, and the feedback of the first tasters was so encouraging that, the year after, Ziliani created Max Rosé, the first classic method rosé in Italy: a dedication to the refined Max Imbert, a friend of Guido Berlucchi and a lover of the rosé bubbles.
