The eighth edition of UN Tourism's Global Conference on Wine Tourism will take place in Armenia from 11 to 13 September 2024.

Renowned for its rich and ancient winemaking traditions, Armenia, as the host country, provides an ideal backdrop for this illustrious gathering, promising a truly immersive experience for participants.

The eighth edition of the conference represents a unique opportunity for experts from across the growing wine tourism sector to identify emerging trends and development opportunities. The event will bring together a diverse range of international participants, including representatives from public bodies, destination management organizations (DMOs), global and intergovernmental bodies, renowned wine industry experts and various other key players. It is an innovative forum for collaborating and devising concrete solutions and an invaluable resource for the international food and wine tourism industry.

Armenia, with its mix of ancient winemaking traditions, indigenous grape varieties, diverse terroirs and a deep cultural connection to wine, is positioned as an ideal host for the 2024 conference. The nation is eager to share its passion and its experience, showcase its important wine heritage and encourage international collaborations in the food and wine tourism sector. Among the many exciting experiences awaiting participants of this conference will be the opportunity to explore the Areni-1 cave, where the oldest cellar in the world, dating back 6,100 years, was found.

“The conference, set to attract global wine enthusiasts and professionals, promises to be a milestone for the industry. We look forward to welcoming everyone to Armenia, where our landscapes resonate with the stories of our vineyards and the spirit of hospitality flows as generously as our best wines,” said Sisian Boghossian, head of the Tourism Commission of the Ministry of Economy of the Republic of Armenia.

The Tourism Committee of the Republic of Armenia and UN Tourism look forward to welcoming participants to the United Nations World Wine Tourism Conference in Armenia from 11 to 13 September 2024. Further information on registration, program and logistics will be available in due time.


Armenia, a country nestled in the Caucasus region, is a land of fascinating landscapes, rich in history and warm hospitality. This hidden gem offers a diverse range of experiences, from beautiful nature to ancient treasures, from modern adventures to culinary delights. Its centuries-old tradition of wine production, along with its national wineries and vineyards, offers a unique mix of culture, heritage and wine, making it a top-tier destination for wine enthusiasts and travellers.