CONTE COLLALTO PRESENTS “COLLALTO TOURISM” AT TTG AND BRINGS EXPERIENCES TO THE CELLAR ON OCTOBER 17TH AND 18TH

The presentation panel for " Collalto Tourism - Esperienze da Collezione ," Conte Collalto 's experiential tourism catalog in the Prosecco Hills of Conegliano Valdobbiadene, a UNESCO World Heritage Site, was held yesterday in Rimini as part of the TTG Travel Experience. In front of numerous industry professionals, the company presented in detail for the first time its brand new product designed for families, the Agri Kit Kids .

The meeting, held in the Sala Cedro, was attended by Princess Isabella Collalto de Croÿ , who has led the company since 2007, President of the Consortium for the Protection of Colli di Conegliano DOCG Wines, and President of the Association for the Venetian Villas (APS). She was joined by Giulia Casagrande , President of the Marca Treviso DMO Foundation; Federico Della Puppa, of the Association for the Heritage of the Prosecco Hills of Conegliano and Valdobbiadene; Pamela Bettiol , heritage tourism marketing consultant and Tourism Project Manager for Count Collalto; Elisa Carrer , Event Manager for Castello San Salvatore; and Giovanni Selvestrel , who oversees brand development and wine tourism development for Count Collalto.

The meeting was opened by Isabella Collalto , who retraced the history of the family and the estate, underlining the value of heritage and the importance of synergy between local entities, also on the occasion of the Venetian Villas Day.

Starting with the theme of territorial development, Giulia Casagrande outlined the tourism landscape of the Veneto region, focusing on the Treviso area's importance in terms of arrivals and stays. She highlighted the need to network and develop proposals capable of meeting contemporary demand, while also enhancing professional opportunities for the younger generations.

Federico Della Puppa addressed the topic of collaboration between operators, emphasizing how visitors themselves, through their experiences, become the primary ambassadors of the region. Hence the importance of building an integrated and recognizable offering, capable of strengthening the destination's appeal.

In this context, Pamela Bettiol outlined the vision of Collalto Tourism , the project that brings together wine, history, landscape, and hospitality in a single narrative. Her presentation focused on the Agri Kit Kids , a new product designed to introduce children and young people to the world of viticulture through fun and educational activities. Featuring game cards, coloring sheets, and tools for exploring the landscape, the kit allows families to experience a winery visit together, allowing even the youngest visitors to actively participate in discovering Conte Collalto's winemaking heritage.

Giovanni Saverio Selvestrel then explained how this vision finds concrete expression in Conte Collalto's wine tourism offerings, through a calendar of experiences that accompanies visitors year-round. From tastings dedicated to Prosecco DOCG and Incroci Manzoni to seasonal itineraries like the Safari Wine Tour and Foliage & Wine, to gourmet experiences and events at Casa Vigneti, Selvestrel demonstrated how winery experiences become a privileged gateway to discovering the estate's landscape, cultural, and historical heritage.

Finally, Elisa Carrer completed the picture, explaining the Castle's role as a welcoming venue and venue for exclusive events. A captivating setting, overlooking the Prosecco Hills, where architecture and landscape become the ideal backdrop for weddings, corporate events, and special occasions.

From the Rimini stage to the local area: October 17th and 18th

The story continues in the region over the weekend of the fifth edition of the Venetian Villas Day. The program includes:

Saturday, October 17 : "From the Castle to the Rows," discovering the world of Count Collalto, amidst landscape, wine, and tradition, with the exhibition "The Collaltos, Counts of Treviso" and the "Foliage & Wine" walk featuring a tasting of four Incroci Manzoni wines. On the same day, "Collalto: A Journey Through History, Wine, and Magnificence," with a Prosecco DOCG tour of the winery and a self-guided visit to the Castle.

Saturday, October 17th and Sunday, October 18th: “Family Dreaming,” with an overnight stay at the Collalto Wine Relais and Agri Kit Kids for the little ones.

Sunday, October 18 : “History, Cellar, and Taste with the Family, with the Collalto Kids Agri Kit,” with an interactive visit to the cellar in the morning and a self-guided visit to the Castle and the exhibition in the afternoon.

After the fair, the next step is to focus on the local area. With the launch of Collalto Tourism, Conte Collalto strengthens its commitment to developing a wine tourism offering that showcases the region in all its aspects: wine, culture, history, and landscape. The new experiences, along with the Agri Kit Kids for families, represent a further step in the desire to make the estate's heritage increasingly accessible, engaging, and contemporary.

COMPANY PROFILE

With a documented history dating back to 958, Conte Collalto is one of the oldest and most prestigious wineries in the world. Located in Susegana, in the heart of the Conegliano Valdobbiadene Prosecco Superiore DOCG hills (a UNESCO World Heritage Site), the company has been led by Princess Isabella Collalto de Croÿ since 2007. The estate extends over 250 hectares, 150 of which are vineyards , allowing for complete control of the supply chain from vineyard to cellar, with an annual production of approximately 650,000 bottles. Thanks to a rigorous scientific zoning project, each parcel is vinified separately to enhance the unique characteristics of the different soils. Alongside its promotion of Glera, Collalto stands out for its preservation of a unique biodiversity heritage, keeping alive historic grape varieties such as Wildbacher, Verdiso, Bianchetta, and the Incroci Manzoni quartet. The company has been a benchmark for sustainability for over a century: since 2024, it has achieved energy self-sufficiency thanks to the integration of a historic hydroelectric plant dating back to 1904, a wood chip boiler, and photovoltaic systems. SQNPI certified, the winery has eliminated the use of chemical herbicides, reducing CO2 emissions by 93% compared to traditional models.