The new manual that transforms wine tourism into a business

The era of improvisation in wine tourism is officially calling for a change of pace, this is what emerged during the official presentation at the prestigious FINE Wine Tourism Marketplace fair in Riva del Garda.

The manual stems from the realization that the traditional "family" hospitality model , based on intuition and spontaneity, is no longer sufficient to meet market challenges . Rising management costs, increasingly structured competition, and the growing demands of wine tourists require a change of pace. If not managed with sound management criteria, hospitality risks turning from a business opportunity into a cost.

"The Italian Wine Tourism Manual" was created by Wine Tourism Hub precisely to fill this methodological gap. The volume guides operators through a process that transforms the "chaos" of goodwill-based hospitality into a structured method, providing immediately applicable tools to professionalize the offering and make it a scalable and measurable business.

"The manual has one key word: usefulness ," emphasizes Lavinia Furlani, president of Wine Meridian . "It's a practical manual that a winery can keep on-site, useful not only for owners but also for teaching employees strategies they can apply right away ."

A key aspect highlighted in the volume is the role of technology, as Filippo Galanti, co-founder of Divinea and Wine Suite , adds: "It was important to highlight, among many other things, how wineries can concretely become digitalized and how technology can really simplify life and management processes in the company."

Stefano Tulli, co-founder of Winedering , adds: "The book has the merit of dealing in depth with the topic of tour operators . They are important and strategic partners for wineries, but they are often underestimated or not managed with the right tools. The manual offers concrete ideas for professionalizing this fundamental collaboration."

The manual "The Italian Wine Tourism Manual: From Improvisation to Method" is available for purchase at the following link:  https://www.winepeople-network.com/categoria-prodotto/books/