It is a journey through the Italian territories that leads to discovering the world of wine by showing and enhancing the companies but above all "the Masters", the producers, who accompany us through the terroirs, the cellars and their life stories, to involve the public in a splendid wine story, and give away "pills" of knowledge in a simple and immediate way.
Historic homes, ancient villages, designer cellars, but also small emerging businesses, will be the setting for the storytelling of the Masters, mainly linked to wine and the many experiences that can be had during the visits. Tastings yes, but not only: hotel stays, horseback riding through the vineyards, cycling, restaurants, interesting and unexpected itineraries that are suggested to the viewer for his next, hypothetical trip.
In each episode (approximately 35 minutes) the challenge between the three wineries involved takes place on three tests: terroir and cellar, cellar experience and tasting with storytelling, as each Master chooses a wine to present and talk about in about a minute.
The judges of the competition, different from time to time, will be an expert from the world of wine - for example a sommelier of the caliber of Vincenzo Donatiello and Davide Vaccarini , or a food and wine journalist, such as Giambattista Marchetto - and an influencer who winks to millennials and a transversal audience who wants to listen to stories accompanied by breathtaking images.
The title of each episode reveals the theme that links the three protagonists: "Chicche del Piemonte" (three producers from Piedmontese wineries: Guido Alleva of Tenuta Santa Caterina, Grazzano Badoglio (At); Alessandro Locatelli of Rocche Costamagna, La Morra (Cn) ; Lidia Carbonetti of Rocco di Carpeneto (Al), “Ragazze sul Trattore” (young producers under 35: Nicole Vezzola with Costaripa, Moniga del Garda (Bs), Noemi Pizzighella with Le Guaite di Noemi, Mezzane di Sotto (Vr), Caterina Cordero with Cordero San Giorgio, Santa Giuletta (PV); “Vini Nobili in Toscana” (three noble families: Ginevra dei Conti Venerosi Pesciolini with Tenuta di Ghizzano (Pi), Count Manfredo di San Bonifacio with Conti di San Bonifacio Wine Resort, Gavorrano (Gr), Count Averardo Borghini Baldovinetti de Bacci with Tenuta San Fabiano, Arezzo).
«The novelty is that producers are not competing on wine, but on their ability to best describe not only their wine, but also everything that surrounds it» say the authors of the format, wine educator Alessandra Fedi who she is also the host, and Alessandra Cardone , who directs. «It is a format – explain the authors – which aims to make the world of wine more fun, to bring young people closer and to promote the Italian wine culture throughout the world».
Through a cork voting mechanism, at the end of each episode, the winner of the gold cork from Cellar Masters is whoever has best communicated his company in all its facets.
Production house is RedFir of the Hellodì Group of Milan.
Technical partners: Antonio Carraro Trattori, Suber, Filson, Trivellato, Dimora Italia, Riccagioia Foundation.
All images and the trailer of Maestri di Cantina can be downloaded here: https://shorturl.at/stuAH
WHO IS ALESSANDRA CARDONE
She is a Milanese screenwriter director, graduated in Philosophy. Copywriter, she worked for years in large advertising agencies until her love for cinema pushed her to study screenwriting with the playwright Gaetano Sansone. Along with commercials, often created by her, she shoots short films and documentaries selected and winners of various Italian and international festivals. He wrote and directed the feature film L'Abbaglio (2023, Scirocco Films) with Apulia Film Commission, which will be released in 2024.
WHO IS ALESSANDRA FEDI
Alessandra Fedi Presenter is a WSET certified Wine educator, she obtained the coveted Wines and Spirits Education Trust Diploma in London in 2014 and is a Master of Wine candidate. This after becoming an official AIS sommelier and taster in 2008. Born in Milan, with a degree in Political Science, Alessandra fell in love with the wine sector when she started traveling to the wonderful vineyards of Italy, Europe and now almost all over the world, after the master's degree in Wine Marketing and Communication obtained in Alma in 2009. He transformed his passion into a job, founding his Boutique Wine Academy, not only teaching but also organizing events. She has been a judge in London at IWC and IWSC and in Italy for Vinitaly and is Chevalier du Tastevin of Burgundy and Sherry educator.
