The Italian Open is the main golf tournament in our country and is held every year in the most prestigious golf clubs. For the 77th edition, for the first time ever, it will debut from 22 to 25 October 2020 on the course of the Chervò Golf San Vigilio Hotel SPA Resort in Pozzolengo, one of the 5 municipalities of the Garda DOC . Many of the protagonists of the European Tour (the maximum continental golf circuit) will compete for the prize money of one million euros , competing on four rounds of 18 holes each.
The event, traditionally included in the Rolex Series Circuit, has undergone some changes this year due to the impact of Covid 19: in particular, the event will be held behind closed doors (but with a hospitality area by invitation). The impossibility for the public to attend the event live will amplify its media impact, with an estimated audience of 3,300,000 contacts. The key event of the Ryder Cup 2023 Project , the Italian Open contributes to the spread of golf in the country and gives further impetus to the enhancement of the territory in terms of tourism, two of the priority objectives of the Italian Golf Federation in the growth path of the entire movement. Golf in Italy now has 90,229 members (FIG data as of December 31, 2019), with some of the most prestigious greens at an international level including the Chervò Golf Hotel in Pozzolengo , already the scene of numerous events of the Lugana Consortium. " We insist on a relatively small area but which has no equal in terms of density of leisure, sporting and cultural opportunities, with excellent realities that have contributed to making Garda one of the most attractive wine tourism regions in Italy - says Ettore Nicoletto, President of Protection Consortium and great golf enthusiast -. The collaboration of the Consortium with the territory is constant and is one of the elements that most strengthen it. We certainly could not miss an international event of this importance, which moreover is aimed at an audience of potential and already fond of wine lovers ". The combination of golf and great wines is not new at an international level. In fact, golf better than other disciplines, embodies the values of quality of life, requires patience, perseverance and dedication, elements that unite it to the most prestigious wine productions.
In addition to the media and online visibility, on the official website of the event, the Denomination will be alongside the players along the race course, personalized with the Consortium logo. Lugana will be the official wine served exclusively in the common hospitality area and in the players' lounges. And finally, the winner of the tournament will receive a bottle of Lugana Spumante , one of the 5 types perhaps less known of Lugana DOC but which represents, beyond the small number of production numbers, a consolidated tradition and an extraordinary demonstration of the potential of the grape. Turbiana.
