Overall, 753 million liters of wine and sparkling wine were sold. The most purchased wines are:
- Prosecco : 50 million litres (4.7%)
- Chianti : 16 million liters
- Lambrusco : Over 15 million liters (-4%)
Wine Performance
Bottled wines with designation of origin show a growth of 0.7%. Among the wines with the highest growth in volume in 2024 are:
- Inzolia (Sicily) : 12.9%
- Primitivo of Puglia : 11.8%
- Vermentino (Sardinia, Tuscany, Liguria) : 11.7%
- Ribolla (Friuli) : 11.3%
Italian Wine Export
Italian wine exports exceeded 8 billion euros in 2024 , with almost 22 million hectolitres shipped abroad. The main markets are:
- USA : 24% of total foreign turnover (10.2% in value, 7% in volume)
- Germany : 4% growth in value
- United Kingdom : 1% growth in value, 2% in volume
- Canada : Revenue up 15.3%, 4% in volume
Best Italian Wines (World's Best Sommeliers' Selection 2025)
Reds dominate the selection with 19 labels, including:
- Musivum Teroldego Rotaliano Superiore 2016 – Mezzacorona
- Sapaio 2020 – Sapaio Farm
- Barbaresco Asili 2021 – Ceretto
- Brunello di Montalcino Vigna del Suolo 2019 – Argiano
Among the whites, the most popular are:
- Musivum Pinot Grigio Superiore 2018 – Mezzacorona
- Manna Vigneti delle Dolomiti IGT 2022 – Franz Haas
And for the bubbles:
- Knots 2022 – Nino Franco
- Ferrari Riserva Lunelli Trentodoc 2016 – Ferrari Trento
Problems and Uncertainties in the Sector
- US Tariffs and Duties : Possible additional tariffs of 200% could threaten the US market, which accounts for 27% of total exports.
- Natural Disasters : Reduction of musts (-7.1%) and new wine in fermentation (-43%) compared to 2024, with possible effects on prices.
- Concentration of Denominations : The top 20 denominations represent 58% of wine stocks, leaving little space for the other 506.
Trends for the Future
- Growing demand for organic and biodynamic wines
- Growth of NoLo wines (low or no alcohol content)
- Higher demand for white and sparkling wines than for reds
- Innovations in production techniques (e.g. fermentation in amphorae)
Conclusion
Despite the difficulties, the Italian wine sector continues to show positive signs, especially thanks to the quality of wines with denomination of origin and the success of sparkling wines. The main challenge for 2025 will be to consolidate the presence in emerging markets and overcome the uncertainties related to US duties.
