ITALIAN WINE? IT NEEDS CERTAINTY

We are surrounded by negative messages, which create confusion in our minds and in those of the consumer . This translates into disorientation and a lack of choice . The consumer no longer knows what he wants, and the wine world is unable to convey certainty. The solution: more decisive choices, even in production . << From my point of view, we cannot speak of a change in consumer trends. Every time I have changed in my life, it is because I felt the need and was sure of my choices. Today, the consumer is unsure, disoriented, and incapable of deciding>> .

At the same time, the desire to relax, to find a pleasant moment, is increasingly strong. "We want a colorful world of wine ," and for this reason we will return to drinking red wines . Lighter reds, less colorful, more elegant and vertical, where, if used, wood enriches without letting it be known. It will also be the time for rosés , but those with a bold color , not pale pink and faded, because color gives strength and energy. In a time when we are under pressure, we avoid ambiguity, and even a wine, through its character, can for a moment convey the message "I'll help you" without ambiguity. Because " in the glass you must see the light of the future."