VR WINE LA GENISIA: A JOURNEY INTO THE VINEYARDS THANKS TO VIRTUAL REALITY

With this awareness, the La Genisia winery experiments with a Virtual Reality technology, “ VR Wine La Genisia ”, which projects the user into a 3D place through the use of special devices. The place, in this case, is the boundless vineyards of Oltrepo Pavese and the winemaking spaces.

“ The discovery of the morphological and environmental characteristics that influence the peculiarities of wine is not always immediate - underlines Simone Fiori , oenologist of the Cantina La Genisia - therefore this tool allows you to visit the symbolic places and discover the production philosophy of our reality ”.

“VR Wine La Genisia” is an experience to be lived empirically with immersive technology: a unique and privileged point of view, that of the observer, who, accompanied and guided by the company's professionals, allows you to immerse yourself in 360° experiences, choosing where to direct your gaze - in one vineyard or another and also interacting actively, selecting the narration of the bottle you prefer.

“ Virtual Reality enables a new narrative language with a very high level of engagement - underlines Tommaso Zanotti , founder of Extended Dimension, a Production House specialized in immersive storytelling that conceived with La Genisia and created the project - Immersive content tells a story in an unprecedented way, giving authenticity to the content and credibility to the brand. It allows you to live experiences in distant places and feel emotions while remaining comfortably seated. Virtual reality is a rapidly expanding field and accessible to an increasingly wider audience. We are happy to have been able to collaborate with a company like La Genisia, attentive to progress and open to experimentation .
THE GENIUS
La Genisia is a young and determined social reality that today involves twenty experienced winemakers, for a total of 70 hectares of vineyards in the municipalities of Codevilla (PV) and its surroundings.
The hills of Lombardy are the backdrop to this project, united by a very specific philosophy aimed at creating a constant dialogue between the winery and the winemakers to achieve excellent quality standards. A growing path that passes through a full awareness of the territory and the work of interpreting the terroir. Recognizable wines, characterized by a fine and persistent perlage that interprets in a refined way the Pinot Noir grapes, the flagship of the vines grown and processed by the winemakers who collaborate with this reality.