VINO ORNELLAIA LAUNCHES THE LIVE WINE & TALKS SERIES ON INSTAGRAM
VINO ORNELLAIA LAUNCHES THE LIVE WINE & TALKS SERIES ON INSTAGRAM


VINO ORNELLAIA LAUNCHES THE LIVE WINE & TALKS SERIES ON INSTAGRAM

Virtual tastings conducted by Axel Heinz, to make wine lovers dream. It starts on Tuesday 7 April.

In the era of Coronavirus and #iorestoacasa, Ornellaia launched a series of virtual tastings on Instagram Live to discover the wines of one of the most iconic companies on the international wine scene.

The first series of 4 weekly episodes will start next Tuesday 7 April at 15.00 (Italian time) with the title "Ornellaia Wine & Talks" and will be conducted by Axel Heinz, Director of the estate, who in this way aims to reveal the thousand fans facets of the Bolgheri estate and its wines.
“I would like to reiterate Ornellaia's closeness to all the people who are currently facing this unprecedented situation due to the emergency caused by the Coronavirus. We too want to make a very small contribution by staying close especially to those who are forced to stay at home, starting from all the wine lovers scattered in the five continents "- comments Axel Heinz, narrative voice of the series.
Considering that the international trade fairs (Vinitaly and Prowein above all) have been canceled for 2020, the live series was also created with the intention of presenting the new vintages to the opinion leaders and the digital community of Ornellaia.
Leveraging the unique power of social media, now more than ever a meeting place for millions of people forced to stay at home, "Ornellaia Wine & Talks" therefore truly becomes a unique and immediate opportunity to allow the widest number of professionals in the sector, wine lovers and collectors to be able to access Bolgheri wines virtually while staying at home.
Ornellaia, one of the best-known and most awarded Italian wines in the world as well as one of the best performing and listed on an international level, so much so that it is always present in the top 100 "Power 100" annual of the Liv-Ex, thus takes advantage of the wake of the significant boom in recent times from social networks, especially Instagram and Facebook.
Each episode will be made in two languages: Italian and English. The episodes in Italian will be live on Instagram every Tuesday at 15.00; while those in English on the same day but, for reasons of international time zones, at 18.00.

The program of the first 4 events will be marked as follows:
• Tuesday 7 April at 3.00 pm will see the presentation of the vintage 2017 "Solare" by Ornellaia and Ornellaia Bianco.
• Tuesday 14 April at 3.00 pm there will be a focus on the different expressions of Ornellaia with "Le Serre Nuove dell'Ornellaia 2017" and "Poggio alle Gazze dell'Ornellaia 2018".
• Tuesday, April 21 at 15.00 will feature a vertical of the last three vintages of "Le Volte dell'Ornellaia", the youngest and most informal wine of the Bolgheri estate, in the thousandths 2016, 2017 and 2018.
• Tuesday, April 28 at 3.00 pm there will be a very special tasting of three Ornellaia dream vintages, that is, those thousandths that all collectors in the world would like to have in their cellar, coveted bottles in all international auctions because they have made the history of Bolgheri enology but not only.

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