FRESCOBALDI: ALEXA BECOMES SOMMELIER TO RECOMMEND THE PERFECT WINE
FRESCOBALDI: ALEXA BECOMES SOMMELIER TO RECOMMEND THE PERFECT WINE


FRESCOBALDI: ALEXA BECOMES SOMMELIER TO RECOMMEND THE PERFECT WINE

Here comes 'Perfect Wine', Alexa's Skill that recommends the best bottles of the Italian wineries Marchesi Frescobaldi, Marchesi Antinori and Terra Moretti.

From today Alexa becomes a sommelier to recommend the Perfect Wine for every occasion

Italy, a country with a unique food and wine culture in the world, has made Italians great wine lovers. Renowned labels of the highest quality, flanked by a multitude of possibilities thanks to the wealth of territories, grape varieties and cellars, from north to south. Knowing how to harmonize the taste of food with that of wine aims to enhance the qualities of both, but it is not always easy to find your way around having so many options available. With the 'Perfect Wine' Skill, Amazon guides Alexa users in Italy, in a simple and intuitive way, in choosing the best bottle to buy, based on the occasion and the food pairing.

From today you can let yourself be advised by Alexa, the ideal assistant to choose the right wine for every situation in a quick and fun way. Thanks to the new Skill ' Perfect wine' , which recommends the labels of famous Italian companies in the wine world, such as Marchesi Frescobaldi, Marchesi Antinori and Terra Moretti, Alexa users will have a wine expert always ready to give the right suggestion. according to the occasion to celebrate, one's tastes, needs and desires of the palate.

To get advice from Alexa just say "Alexa, open Perfect Wine", and then let yourself be guided through the wine world by filtering the options according to your preferences, such as a special occasion, a romantic evening, an aperitif with friends, a business dinner, but also based on price and food pairing, until you find the ideal wine. Alexa will then share all the information about the chosen wine directly on the screen of the Echo Show device, on the Alexa App and via email.

Furthermore, when users have become familiar with the new Alexa Skill, discovering its full potential, they will be able to ask more direct and complex questions. Just ask, for example, "Alexa, recommend me a wine for a romantic dinner with a maximum price of twenty euros" or "Alexa, suggest me a wine for an aperitif with friends", in order to speed up and optimize the search.

White or red, still or wavy, with strong tannins, ready to drink or long aging. Not only will you be able to buy the perfect bottle for every occasion, but you can also taste the excellence of Made in Italy and experience wines never tried before. For users who let themselves be advised by Alexa, the world of wine will have no more secrets.

This initiative confirms Amazon's continued attention to its customers, who on Amazon.it can choose from a wide selection of wines. Prime customers benefit from fast and free shipping. Non-Prime customers can receive free shipping with a minimum order of € 29.

Amazon

Amazon is guided by four principles: obsession with the customer rather than focus on competition, a passion for innovation, a commitment to operational excellence, and a long-term vision. Amazon aims to be the most customer-focused company in the world, the best employer in the world and the safest workplace in the world. Customer Reviews, 1-Click Shopping, Personalized Recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and the Climate Pledge are some of the innovations introduced by Amazon.

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