Wine Cube: 1,500 visitors and 3,700 bottles in Rome to toast 25 years of Partesa per il Vino

Great success for the first Roman edition of " Wine Cube – A Great Experience" , the event of Partesa , a leading company in Italy in sales, distribution, consultancy and training services for the Ho.Re.Ca. channel, which on 20 and 21 March animated the spaces of the Salone delle Fontane by exploring three new ways of living the wine experience: Tasting, Training and Communication . A new format, designed to create real opportunities for sharing, dialogue, meeting and business between operators, experts and wine producers , which after the grand debut in Milan last autumn, has arrived in the capital to kick off the celebrations for the 25th years of "Partesa per il Vino" , the innovative project born in 1998 which has led Partesa to become a reference point for quality wine in the Italian out-of-home market.

A toast that involved more than 1,500 visitors, with 3,700 bottles uncorked from over 400 labels from 67 Italian and European producers, 49 wines tasted in 6 exclusive masterclasses , and dozens of posts, hashtags and shares on the @PartesaForWine Instagram page .

For the occasion, a new look, signed by the graphic designer Gianni Rossi, for the Partesa for Wine portal, which is enriched with new contents - from the videos of the talk show "Fulgor Wine Theatre" to the audio pills of the new podcast series "Wine Cube: stories from the world of wine" – designed to tell the world of wine in a new and innovative way.