Soave Versus 2014

Within the articulate panorama of Italian wine, Soave, with its historical, production and sales dynamics, has represented fistly a phenomenon of reference for the stylistic and organization aspect to become today a unique production system, characterized by a well defined specificity of production, with a clear expressive coherence and constancy in volumes sold.

These are the key factors that, along with flexibility, organizational foresight and careful management of production, allow a "phenomenon" to become "system".

This "system" is able to give income and security to companies engaged in the production chain (grapes, wine, bottles) even in the most complicated times from the commercial point of view. Although characterized by small and spread in the area farms, it has been able, with aggregation and innovation, to remain competitive.

Soave has beeen the first Italian wine to be recognized as "typical wine" in 1931 and its area of ​​origin has been limited.

The "phenomenon" of Soave grew until the official recognition of the 1968, the year photographing a vineyard that had already over 6,000 hectares with a production of DOC close to 450,000 hectoliters.

This "phenomenon" consolidated in the following years up to the current 6,900 hectares of vineyards enrolled in the DOC for a production in 2013 of 517,000 hectoliters.

Very recent statistical surveys, along with the official data of the Veneto Region, confirm that this is one of the most intensive winemaking areas in Italy. The municipality of Monteforte has more than 95% of agricultural land planted with specialized vineyards. To follow, Soave, Colognola, Montecchia and Roncà with rates up to 80%.


The event

The Consortium for the Protection of Soave is aware of the responsibilities that an associative body has towards a production system, so meaningful and articulated, that aims to an extraordinary enhancement action in Verona, that will take place in September, involving in itself all the professions that have always been related to food and wine of Verona, interacting with and involving all sectors: production, trade, catering, tourism, craft, authenticity, art and culture. The goal is to propose an event that involves all productive expressions to enhance, along Soave, all the production and cultural heritage of our province. A real interaction between the public and producers who will talk in first person about their products.


Foreign operators

On the occasion of this event, the Consortium has already involved many foreign operators from the United States, Brazil, China, Hong Kong, Netherlands, Germany, England, Russia, Singapore, Japan, Austria, Finland that will confront each other in B2B meetings with producers.

The event that is open to the public will also be promoted on the basis of an integrated tourist offer in Italy and abroad in collaboration with the Soave Wine Road Association.

A great opportunity to reaffirm the international centrality of Verona and the vocation for internationalization (+80%) of Soave.


Dates and location

The event is scheduled for 6–7–8 September, so in a very important moment for the animation of the city and is housed in the Gran Guardia Palace.

It will be developed on approximately 800 square meters making it possible for operators to organize in the best way both the part of the meetings between producers and the public and the one that will involve hotel schools, sommeliers and industry professionals, as well as fraternities linked to the enhancement of wine and food.

A sinergy can be further enhanced with a major exhibition that will be held, again in the Gran Guardia Palace, at the same time dedicated to the works of Paolo Veronese.


Expected numbers

The Soave Versus with its 13th edition changes both the style and the location proposing itself in the most significant and important square in the center of Verona.

Over 30 companies will be involved with more than 200 wines for tasting.

The event will be open for a total of over 25 hours, involving about 20 other producers of local products and interacting with all restaurateurs of Verona in synergy with the most representative trade associations.

Over the three days we expect to encounter from 1,500 to 2,000 people interested in learning more about wine production and gastronomic proposals.


The partners

Along the Consortium that organizes and coordinates the event, there are Wine Route Association and the Soave Versus Association, which have been bringing this event to Soave for 12 years.

Along with the wine producers, craftsmen of gastronomic delights of Verona and not only are involved – oil, cheese, ham, salami, pasta, bread and sweets, proposing in Verona an already successfully format, tested in many important exhibitions in Italy and abroad. Together with these excellences, in the many moments of reflection and show, the catering and hospitality operators of Verona will be involved.


This list is constantly being updated


Partners of taste

Goro Fishermen Consortium – Redoro – Radicchio Verona Consortium – Bonapesca SPA – Riseria Melotti – COB – Damoli Gastronomes – Verona Bread–makers Association

Monte Veronese Cheese Consortium – Masconale Soave Ham – Avesani Tortellini – Dall’Omo Bakery – Brianza Salumificio – Mandorlato of Cologna Veneta

Durello Consortium


Technical Partners

Damoli – Stortina Veronese – Ais – Tebaldi – Onav – Santa Giuliana Confraternities – Argav – Di Gi Fe – Next data srl – Slow Food Reg. Veneto

Audio Lux


Media Partners

EG. News – Telenuovo – Telearena – 7gold – Radio Pico – Radio Adige – Radio80