SAVE THE DATE!_Pitti Taste 2026_Naturius: The story of a short and controlled supply chain made in Sicily.

Naturius , a Sicilian agricultural company with over 25 years of experience in promoting raw materials from the Maniace area, announces its participation in Pitti Taste 2026 , the leading trade fair for contemporary food and wine, scheduled from 7 to 9 February 2026 at the Fortezza da Basso in Florence .

This is Naturius's second participation in the event.

Organized by Pitti Immagine, Pitti Taste is one of the most influential events on the Italian and international food scene, a platform for discussion and discovery that brings together select producers, buyers, industry professionals, and a specialized public interested in solid and recognizable projects.

At an event featuring hundreds of companies, Naturius presents its production model, based on a short and controlled supply chain , integrating direct cultivation and in-house processing. The company was founded in the heart of Sicily, between Mount Etna and the Nebrodi Mountains, as a family project deeply rooted in the land and seasonality, with the aim of preserving the value of raw materials and guiding them through a coherent and measured transformation process .

Over the years, Naturius has developed a laboratory that complements its agricultural operations, creating a range of juices, sauces, preserves, jams, and specialty foods made exclusively with select ingredients and without forced production. This offering is aimed at a knowledgeable audience , attentive to the product's provenance, processes, and overall quality.

Alongside production, Naturius pays particular attention to packaging and visual identity , which they consider essential elements of recognition and storytelling. Their pop and contemporary graphic choices reflect their production approach, which respects the land and is aware of new market demands.

Direct contact with the public is central to the company: for Naturius, tastings are a crucial moment of dialogue and sharing. Explaining how the products are created, explaining the work in the fields, and the journey from cultivation to processing is an integral part of the experience offered to buyers and visitors.

At Pitti Taste 2026 , Naturius will present a representative selection of its production, offering an experience that goes beyond tasting: a concrete story of territory, method and vision, capable of making the company a discovery of taste and substance .

"Participating in Pitti Taste represents a strategic opportunity for Naturius to grow and engage," says Federica Pruiti , Naturius's sales director. "At an event that brings together the best of contemporary agri-food production, we want to stand out by clearly explaining who we are: a family-run farm that grows, processes, and presents its products firsthand. Direct dialogue with buyers and the public is a core value for us."

With its presence in Florence, Naturius continues its path of development and positioning, confirming itself as a company capable of communicating with the contemporary market without sacrificing a profoundly Sicilian identity , built on daily work and production consistency.