"Salone del Gusto" and "Terra Madre" 2014

All on board of the Ark of Taste in this edition dedicated to the protection of biodiversity and to family farming


"Salone del Gusto and Terra Madre" is back from 23rd to 27th October 2014 in Turin (Lingotto Fiere and Oval), organized by Slow Food, the Piedmont Region and the City of Turin, in collaboration with the Ministry of Agriculture, Food and Forestry.

Ten is the number that represents us this year. In 2014, indeed, there is the tenth edition of "Salone del Gusto" and ten years since the birth of "Terra Madre".

In 1996, ten years after its foundation, Slow Food organized the first event entirely devoted to food and small productions of quality food.

In 2004, the meeting of farmers, breeders, fishermen of food Communities, created a network of knowledge and perseverance of those who, every day, work to maintain their own identity and food sovereignty.

Both events are made possible thanks to the support of many realities, among which there are the Official Partners: Lurisia, Garofalo, Lavazza, Novamont, DHL, Intesa Sanpaolo; the supporters of the Terra Madre Foundation and of Slow Food: Compagnia di San Paolo, Fondazione CRT and Association of the Foundation of banking origin of Piedmont.

The topics of the 2014 edition are the Ark of Taste and family farming. The Ark, launched right at the "Salone" 1996 to catalogue products at risk, is the most representative project of Slow Food for the protection of biodiversity. Family farming goes on the stage of the year in which the FAO celebrates it around the world. These themes intersect the work of Slow Food and "Terra Madre" and every day are declined in various other topics such as the fight against hunger, malnutrition and bad nutrition – two sides of the same coin – nutrition education, the relationship between food and environment and the respect of territories and traditions.

"Salone del Gusto and Terra Madre" is celebrated only six months before the opening of Expo 2015, the theme of which is "Feeding the Planet, Energy for Life". The alternation of the contents of the two events starts with the drafting of the candidacy Dossier of the city of Milan, which is strongly inspired by the first two editions of "Terra Madre". In Turin we suggest many reflections which we hope will be developed during the Expo event, where the protection of biodiversity will characterize the presence of Slow Food.

These issues will continue to be essential for the association of the snail even after Expo, starting already from the 2016 edition of "Salone del Gusto e Terra Madre".

The soul of "Salone del Gusto and Terra Madre" – from 2012 joined together in one big event entirely open to the public – is always the Market, with over 1,000 exhibitors, producers of the Presidia and of food Communities from more than 100 countries.

While the three halls of the Lingotto accompany us on a journey in food production and in the Italian gastronomic culture, the Oval arena encapsulates the diversity of the world. Here there is a great Ark with 2,000 products already reported, and that collects all those which, with the help of the audience present in Turin, we will manage to enhance in the future.

All appointments of "Salone del Gusto and Terra Madre" are published and bookable on:

www.slowfood.it The big novelty of the program is represented by Hall 5 of the Lingotto, entirely dedicated to teaching and education of taste. Unmissable are the appointments in the Slow Food Education area for families and for school groups and Taste Workshops, that this year will accompany you on a journey all around the planet.

To debut, Cooking School, where you can follow the creation of a dish just like in the kitchen of a restaurant; The Klin: Pizza and Bread, involving the master bakers and pizza makers of the High Apprenticeship courses of the University of Gastronomic Sciences; the Mixology area with the best bartenders of our days to spread the art and culture of cocktails.

Finally, Dinner Dates are back, to conclude your experience at the "Salone" with a haute cuisine dinner in exclusive locations in and around Turin.

New formula also for the program of the Conferences, that next to the classic ones presents the lectio magistralis, deeper analysis of experts and scholars. We find Land Workshops and appointments in the House of Biodiversity, with themes dear to the delegates of food Communities.

After eight years of research and experimentation, "Salone del Gusto and Terra Madre" changed structure and face, reducing the environmental impact by 65% compared to 2006, the edition of the creation of the project. Among the first exhibition organizations to care about the environmental issue, for this year organizers launch again: the next target will be also to improve the social and sensory aspects, maintaining the same spirit of openness towards innovative projects.



Some numbers about "Salone del Gusto and Terra Madre" 2014

(last updated: 15th October)

Spaces

Over 80,000 sq m set up

Terra Madre Delegates

In the meetings of "Terra Madre", more than 4,000 delegates representing more than 950 Food communities from 158 countries are participating.

Market

More than 1,200 exhibitors from about 100 countries, including:

200 food Communities from 100 countries

120 International Slow Food Presidia from 50 countries

180 Italian Slow Food Presidia

5 International Land Markets (in addition to representatives of the network of Italian Markets): Maputo (Mozambique), Tcherni Vit (Bulgaria), Tel Aviv (Israel), Beirut (Lebanon) and Foça (Turkey)

and also, more than 1,000 Ark of Taste products from 100 countries recounted in the Oval arena

Enoteca

Over 1000 labels

261 Appointments on reservation

101 Taste Workshops including 6 Meetings with Authors

17 appointments in Mixology

14 meetings in The Klin: Pizza&Bread

27 lessons at the Cooking School

20 Dinner Dates

72 tours guided by the Unisg Personal Shoppers

4 Eat–in organized by the Unisg Conduct

Over 70 chefs present at Taste Workshop, Cooking School and Dinner Dates

More than 100 meetings and conferences and more than 150 educational activities

56 Conferences

14 lectio magistralis

7 film screenings and evening shows

over 40 meetings in the halls of the Slow Food Foundation for Biodiversity and "Terra Madre"

35 appointments reserved for school groups

20 activities for families including 10 activity in the Teaching Kitchen of Slow Food Education

over 100 activities organized for children and teenager visiting "Salone del Gusto and Terra Madre" and more than 30 for students of school groups... for more than 30 hours of educational and entertainment activities per day



Dates and times

Turin, 23rd – 27th October 2014

Lingotto Fiere, Via Nizza 280

From Thursday 23th to Sunday 26th: 11:00 a.m. to 11:00 p.m.

Monday 27th: from 11:00 a.m. to 8:00 p.m.