GREAT EXPERIENCE: tastings, masterclasses and meetings on 20 and 21 March at the Salone delle Fontane

PARTESA BRINGS TO ROME WINE CUBE – A GREAT EXPERIENCE

Wine Cube – A Great Experience

20 and 21 March 2023, from 11.00 to 19.00 Salone delle Fontane - via Ciro il Grande 10/12, Rome

Tastings from Italy and from Austria, Germany, Slovenia, Spain, up to the France of Bordeaux and Champagne (with a "gem" from Sauternes). But above all, exclusive masterclasses and meetings with producers, restaurateurs, experts and opinion leaders on the Italian and international scene to maximize the wine experience . All this is "Wine Cube – A Great Experience" , the event created by Partesa , a leading company in Italy in sales, distribution, consultancy and training services for the Ho.Re.Ca. channel, which is preparing to go staged for the first time on 20 and 21 March in Rome , at the Salone delle Fontane, open for the occasion from 11.00 to 19.00.

After the grand debut in Milan last October - which counted more than 2,000 visitors , 1,000 uncorked bottles of over 350 labels from 60 Italian and European producers, 50 wines tasted in 6 exclusive masterclasses , and dozens of posts, hashtags and shares on the Instagram page @PartesaForWine - also this first Roman edition will explore three different ways of living the wine experience:

• Tasting , with 57 tasting stalls (40 for white and red wines and 17 for sparkling wines) where you can discover over 400 labels from 67 Italian and European wineries ;

• Training , with 6 exclusive Masterclasses curated by the big names in Italian and international wine, and with all the expertise of the Wine Specialists and Partesa experts, real consultants who, thanks to the numerous continuous training projects, support producers and restaurant managers , clubs and wine bars in the development of their business;

• Communication , to discuss the evolution of the role, methods, communication channels of a world of wine that interfaces with an audience of new wine lovers who are increasingly cultured, curious, expert and at ease with digital means.

«We are happy and proud to bring Wine Cube – A Great Experience to the capital for the first time. And in a special year for us: the 25th anniversary of the "Partesa per il Vino" project, born in 1998 from Partesa's passion and ability to anticipate market needs, with the aim of becoming a point of reference in Italy for the world of quality wine - explains Alessandro Rossi, National Category Manager Wine Partesa . Wine Cube is a completely new format designed to create opportunities for sharing, meeting and business between producers, operators and experts. But above all to open a window on the great world of Partesa, which over the years has been able to revolutionize the role of the distributor, becoming a true partner for all professionals in the Italian out-of-home sector».

In addition to efficient logistics and a vast and varied portfolio (over 8,000 references including beer, wine, spirits, soft drinks and snacks, including hundreds of labels from over 100 Italian and European wineries), Partesa offers ongoing training with courses of Università della Birra, personalized consultancy , digital services and tools , such as Partesa per Te, to help the managers of clubs, restaurants and wine bars to manage their activities simply, quickly and effectively. And to grow. Without forgetting the numerous initiatives of Partesa per il Vino: from the Cantera del Vino to meetings with producers and restaurateurs of the Wine Lab and Tasting Lab to train and nurture the skills of Wine Specialists and sellers so that they are real consultants, from the Partesa for Wine at the Fulgor Wine Theater , Fellini's theater dedicated to the world of wine and beyond, and to podcasts to tell in an innovative way and share with professionals and enthusiasts tastings, faces and stories of Italian and international wine, up to WunderGlass , the exclusive Premium line of glasses, among the lightest in the world , designed with the Best Sommelier of the World WSA 2018 Eros Teboni and made by Sophienwald exclusively for Partesa specifically for haute cuisine.

For more information on "Wine Cube – A Great Experience" and to register: http://partesa.it/partesaforwine-evento.