Globetrotter 4 Friends two days of taste marathon with Adua Villa

Globetrotter 4 Friends nothing institutional, nothing tie. The marathon conceived by Globetrotter Gourmet and led by Adua Villa , scheduled for Saturday 23 and Sunday 24 May 2020 from 11.00 to 21.00 , will tell Italy about food and wine and the welcome that reacts in all its nature. The initiative includes two non-stop days of content that draw on the world of wine, business and communication broadcast on the Globetrotter Gourmet web TV and on the Adua Villa social channels. The programming feeds on the testimonies and narratives of the producers, the chefs and is enriched with the interventions of journalists, radio speakers and sociologists who will help measure the pulse of the social, political and economic situation that the country is going through. The schedule includes 4 thematic sections that will alternate over the two days: Retro Label focuses on the stories of the producers told in first person, through interviews, meetings, chatter about wine and what is happening in the vineyard and cellar. We move on to entertainment with Digital Label , a game between producer and consumer mediated by Adua. The end customer, in fact, tastes a label and proceeds with his personal evaluation unaware of the fact that the producer is listening, with reactions to be discovered. Neighbors , however, is the space dedicated to tourism outside the city. It invites you to discover the villages a few kilometers from home, the winery in the countryside just outside the metropolitan area, the cove on the lake or the river where you can regenerate on the weekend. Adua Villa will confront the realities of hospitality and all the wine tourism players who are developing new solutions and tourist proposals adapted to the period. Finally, You will feel better when you feel better , the format that dreams of a sustainable, smart, identity world: here new projects will be presented and voices will be given to initiatives that deal with those who are most in difficulty at the moment. Adua will involve several players from the food and wine and wine world in the debate, including producers, institutions, journalists, press offices and bloggers. They will be asked what lessons to draw from this period and what future digital opportunities deserve to be maintained and cultivated, what new opportunities for the markets are coming up, the theme of environmental sustainability and much more.