CONSORZIO BARBERA D'ASTI E VINI DEL MONFERRATO | THE SECOND EDITION OF THE BARBERA D'ASTI WINE FESTIVAL KICKS OFF FROM NOVEMBER 7TH TO 10TH

Asti is preparing to welcome the second edition of the Barbera D'Asti Wine Festival to Piazza Alfieri , scheduled for 7 to 10 November 2025 , a widespread event that celebrates the area's winemaking excellence in an experiential journey that combines tradition, innovation and sustainability.

Following the success of the first edition, the Festival returns with an even richer and more varied program, designed to involve industry professionals, the press, wine lovers and new generations .

" The Barbera D'Asti Wine Festival ," says Vitaliano Maccario , President of the Consortium , " is an event for us that attracts a diverse and international audience to our region and the Barbera grape. This event allows us to promote the identity and visibility of Barbera d'Asti and our appellations—4 DOCGs and 9 DOCs—raising their prestige worldwide. It is a unique opportunity for all wine lovers, as well as the press and industry professionals, to deepen their knowledge of Monferrato wines and to raise awareness of our wonderful region, starting with its winemaking value ."

The event opens on the afternoon of Friday, November 7th and is officially inaugurated at 6:00 pm with an institutional talk , with a focus on sustainability.

The event will feature expert speakers, Consortium representatives, trade press, authorities, and industry opinion leaders.

On Saturday, November 8th , an exclusive cooking show will be hosted by a resident chef from a Michelin-starred restaurant. Afterward, the large Institutional Counter will open, showcasing the wines of participating companies, along with their own wine counters and various appellations. During the evening, from 6:30 PM to 9:00 PM, an original sensorial aperitif will be offered, featuring blind tastings of some of the appellations protected by the Consortium (Barbera, Albarossa, Albugnano, Freisa, Grignolino, Ruchè), for an educational and engaging experience. Accompanying the glasses will be a selection of gastronomic delicacies showcasing the region's seasonal excellence.

On Sunday, November 9th, the public and wine lovers will be welcome in Piazza Alfieri, where from 11:00 a.m. to 6:00 p.m., the public will have the opportunity to meet the wineries in two tasting sessions. Consumers will be able to savor the wines in person with the producers or at tasting tables led by sommeliers , discovering all the nuances of the Consortium's appellations. Both on Saturday and Sunday, from 6:30 p.m. onward, the Institutional Table will be manned by sommeliers, featuring the participating wineries' labels alongside food options.

There will also be thematic masterclasses led by prestigious names in wine journalism, as well as in-depth discussions reserved for the press and enthusiasts.

The Festival concludes on Monday, November 10, with a day entirely dedicated to industry professionals ( restaurateurs, wine merchants, buyers, sommeliers ) and the press, who will complete the experience with winery tours focused on sustainable companies run by young entrepreneurs.

We look forward to seeing you at this special event for an unforgettable experience.

The Consortium and the territory as protagonists

The Barbera Wine Festival is promoted by the Consorzio Barbera d'Asti e Vini del Monferrato , in collaboration with Go Wine , and is conceived as a widespread event that brings together wine, territory and community.

Great attention will be paid to the theme of environmental and social sustainability , to the valorization of young producers , and to the construction of an informed dialogue between new generations and wine culture.

The connection with the territory is the common thread of the Born Sustainable project co-financed by the European Union, which unites the Barbera d'Asti e Vini del Monferrato, Roccaverano DOP, and Conegliano Valdobbiadene Prosecco consortia.

These consortia represent not only Italian food and wine excellence but also models of environmental, economic, and social sustainability.