Champagne Experience, over 6,000 visitors in Modena

  • 12/10/2021

The fourth edition of the champagne festival organized by Società Excellence ended with an increase of 30% in accesses.

A great success, certified by over 6000 visits , including exhibitors, operators in the sector and enthusiasts, during the two days of the event. The fourth edition of Champagne Experience has just ended, a reference event in Italy dedicated to the famous French bubbles, which took place in the ModenaFiere pavilions on 10 and 11 October , organized by Società Excellence, a reality that brings together 18 of the major importers and distributors of wines and spirits of excellence.

"We are really proud to have been able to organize Champagne Experience in the presence, as per tradition " commented Lorenzo Righi, director of Società Excellence . "We have worked tirelessly to be able to realize an appointment in which we strongly believe, capable of uniting producers, importers, operators and enthusiasts in a single context. The numbers have proved us right: a clear sign of the great interest in champagne in Italy and in the everyone's desire to return to experience wine in the presence ".

The fourth edition closes with a 30% increase in accesses compared to the last one , held in 2019 before the arrival of the pandemic, and the sold out of all the master classes . "We are really satisfied with the great response we received both from exhibitors, 121 who have tasted over 600 labels , and from visitors " adds Lorenzo Righi. "A decisive aspect in the success and growth of Champagne Experience is the role played by the importers: in addition to being the organizers of this event, they are also an active part in the involvement of customers. This is a fundamental element and which results in a very high presence of sector operators , who represent more than 75% of total visitors, an absolutely differentiating element compared to all the other wine events taking place in Italy ".

"Finally, thanks go to all those who collaborated in the realization of this event - concludes the director of Società Excellence -. To the sponsors and partners who believed in this event, to the Municipality of Modena, which gave its patronage and the Modena Chamber of Commerce, which provided us with fundamental support. We hope to continue along this path, continuing to improve a format that works and that, year after year, allows an iconic wine like champagne to find a ideal setting to introduce oneself to the many enthusiasts present in Italy ".

Champagne Experience gives everyone an appointment next year. Date and place are being defined and will be announced in the coming months.

© RIPRODUZIONE RISERVATA
12/10/2021

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