AMARONE PREVIEW: THE STORY OF SUCCESS

"Anteprima Amarone: the story of a successful wine" traced on the tenth anniversary of the event, to be held in Palazzo della Gran Guardia in Verona on Saturday 26 and Sunday, January 27, 2013.

It will be a special edition of Anteprima Amarone that will be held on 26 and 27 January 2013, in the Palazzo della Gran Guardia in Verona. In fact, the event celebrates its tenth anniversary and has the same, as was the custom, vintage 2009, forthcoming marketing.

Preview Amarone is so won the role of showcase for presenting to the world the various vintages of Big Red, demonstrating the role of this internationally celebrated wine that has transformed the appeal of the territory, methods of cultivation, production and marketing strategies. This evolution has reverberated in the same aspect of the wine, now available in various interpretations also reflect the character of the five valleys of Doc and producers that live there.

"Anteprima Amarone: the story of a successful wine" is the title of this year, which is told in the choice dell'allestimento place in the loggia della Gran Guardia. The five themes retrace the milestones of the last decade, allowing visitors to the event to have an immediate perception of what is the reality of the name by the number and type of plants, companies that have made Amarone the organoleptic characteristics that differentiate the five valleys and techniques of harvest and production. In addition there is a new comparison between the three great Italian red wines Barolo, Brunello and Amarone and their names.

Topics that will return in the roundtable on Jan. 26, beginning at 11 am in the Auditorium della Gran Guardia, see how speakers the President of the Consortium Valpolicella wines Christian Marchesini, President of the Chamber of Commerce of Verona Alessandro Bianchi and the Director General of VeronaFiere Giovanni Mantovani. The presentation vintage 2009 by the Vice-President of the Consortium Daniel Accordini. In the role of moderator journalist "gastronaut" Radio 24 Davide Paolini.

Then it's time for journalists, to approach directly Amarone 2009 in the private tasting while the public can satisfy their curiosity wine on the afternoon of Saturday, January 26, from 16 to 19 and on Sunday 27 January, 10am at 18, directly to the banks of the producers, who on the occasion of the tenth anniversary will propose, in addition vintage protagonist, another pearl of their production.

Entrance fee at the invitation, write to info@consorziovalpolicella.it