Amarone 2010 Preview

Amarone 2010 Preview: Saturday 25 and Sunday 26 January 2014, in Palazzo della Gran Guardia in Verona, the first DOCG vintage will be presented. So the new brand of the Consortium for the Protection of the Valpolicella Wines debuts.

The 2010 vintage is the first that could bear the DOCG and will be presented to the public at Amarone 2010 Preview, on 25 and 26 January 2014, in Palazzo della Gran Guardia in Verona.

The path that led to the achievement of the Controlled Designation of Origin Guaranteed, a goal that has definitively sealed the inseparable relationship of Amarone with its production area, will be retraced by the President of the Consortium for the Protection of the Valpolicella Wines Christian Marchesini in the inaugural conference on Saturday 25 January, followed by the director of the Consortium Olga Bussinello who will present one of the novelties of this edition, to say, the new brand of the Consortium, which will debut officially on this occasion. It is the outcome of a restyling operation that is the result of a careful study, the expression of a willingness to modernity that values ​​the past and its heritage. Even the “scenic design” in Gran Guardia will resume the stylistic and conceptual features synthesized in the new brand and depicts the relationship between wine and territory highlighting characteristics of uniqueness and non–repeatability. A path in which visitors can see the past and the present of Amarone through production techniques and drying (which is its distinctive feature), the meticulous care that companies devote to it from the vineyard to the barrel, without neglecting anything and involving love and care to ensure that the standard of quality is always at the highest level possible.

The morning continues with an overview of the potential of Amarone as the maximum expression of the quality of made ​​in Italy in the world market. To deepen this aspect, there will be prof. Andrea Marchini, Department of Economic–Evaluative and Food Sciences at the University of Perugia, who will present a series of data on “High–quality wines between promotion and innovation: strategic routes towards 2020”.

At the end, there will be the presentation of the 2010 vintage by the Vice President of the Consortium Daniele Accordini and the discussion with the press with Sebastiano Barisoni as a moderator. Finally, the journalists will be invited to meet in person Amarone 2010 DOCG in the different interpretations of the producers and in the character of the five valleys of the Designation within the tasting reserved for them, while wine lovers will enjoy the afternoon of Saturday, 25 January, from 4 p.m. to 7 p.m., and the day of Sunday, 26 January, from 10 a.m. to 6 p.m. .

Contest for Wine Lovers: Participants will have the opportunity to vote for their favorite Amarone. At the entrance of Gran Guardia they will be handed a card that must be filled and returned before leaving, in which there will be the opportunity to vote, at their discretion, the three best wines tasted. Among all the cards, three winners will be drawn, who will benefit from a free personalized tasting in one of the companies they indicated.

The times of the event

Saturday, 25 January 2014

4:00 p.m. to 7:00 p.m.

Sunday, 26 January 2014

10:00 a.m. to 6:00 p.m.

For the public, entrance fee (€ 25) by invitation, to be requested to: info@consorziovalpolicella.it

To book tickets

We suggest you to contact: info@consorziovalpolicella.it