UMBRIA TOP AT VINITALY 2026: A NEW PAVILION FOR 45 EXHIBITORS AND A COMPREHENSIVE PROGRAM OF EVENTS, INCLUDING TASTINGS, SHOW COOKING, AND MASTERCLASSES

A new location, a new format, but above all, a new ambition: at Vinitaly 2026 , Umbria's wine region will be presenting itself with an entirely dedicated pavilion. From April 12th to 15th, the regional collective coordinated by Umbria Top will leave the shared spaces of past editions and move to the new Pavilion D , marking a strategic shift in the promotion of the region's winemaking identity.

Forty-five participating companies will be gathered in a single space designed to offer a clear and immediate understanding of Umbrian appellations and their evolution. Throughout the event, tastings, meetings, and opportunities for discussion with professionals, buyers, and enthusiasts will be held, organized with the support of the Umbria Region and in collaboration with public and private partners.

The underlying theme of the 2026 edition is “ Stili di Vite ”, a concept that aims to restore wine as a concrete expression of the territories and people who produce it , placing at the centre not only the labels but also the stories and skills that make them recognisable on the markets.

The new pavilion will offer visitors, in addition to the exhibiting companies' stands, two functional areas – one dedicated to tastings and one to institutional meetings – with a continuous program of events that will accompany visitors and operators throughout all four days of the fair .