The family history is intertwined with that of the town of Canelli, already then the capital of Moscato, but also rich in Barbera, following its footsteps for over a century and consolidating itself. It was created in the name of Moscato, when Piero Coppo, the founder, began to produce, in the early twentieth century, sweet sparkling wines that were distinctive of Made in Italy, before the anglophile habit started calling it so.
From the sweet sparkling wines to brut based on Pinot it was an obvious step, as well as obvious was to deal with the great red wines of Monferrato and Langhe. The company became solid, as witnessed by the elegant family home in the town center, the long series of wineries that penetrate the hill, revealing, through subsequent geological layers, the different ages.
