In the Piedmont wine panorama, domestic and foreign, the importance of the Consortium for the Protection of Wines of Asti and Monferrato is proportional to that of the territory it represents, and of the DOC and DOCG wines produced there.
In effect, its activity concerns a productive area of secular tradition and renowned excellence, involving about 170 companies representing all components of the supply chain: farms, wineries, wine producers, cooperative wineries, bottlers.
The wines that are part of the Consortium are the DOCG Barbera d’Asti, Barbera del Monferrato Superiore, Ruche del Monferrato and the Albugnano DOCs, Barbera del Monferrato, Cortese dell’AAlto Monferrato, Dolcetto d’Asti, Freisa d’Asti, Loazzolo, Malvasia di Castelnuovo Don Bosco, and Piedmont.
Briefly, the purposes and tasks of the Consortium consist in:
activities for the protection, enhancement and promotion of the image and the knowledge of the wines that refer to the same entity in Italy and in the world;
the proposal for the revision and adaptation of the production rules to new production requirements;
the production management and the definition of the government policies of the offers, to safeguard the quality of the product and contribute to a better coordination of the introduction in the market;
activities of market supervision and control of the compliance of wines with the provisions of the different regulations of production, in collaboration with national and regional authorities responsible for verifying the compliance with the laws and disciplines;
supervisory activities on the using of the names of the protected DOP wines, licensure, and enter into a civil lawsuit in the event of improper use;
promotion and implementation of studies and initiatives in the field of viticulture and winemaking and marketing, aimed at improving the production and to encourage the marketing of wine;
information and assistance regarding the fulfillment of the rules and regulations in force;
promotion of agreements and cooperation with other economic operators, agencies, industry bodies and chain operators, institutions.
