The future of eating out with Partesa at Hospitality: beer, wine, meetings, training and digital services

Tastings, meetings, consultancy, training, digital services : Partesa , a leading company in Italy in sales, distribution, consultancy and training services for the Ho.Re.Ca. channel, inaugurates 2023 by opening a window on the future of out-of-home hospitality . the most complete Italian B2B trade fair dedicated to the hospitality and catering sector, scheduled from 6 to 9 February 2023 at the Riva del Garda Exhibition Centre.

Partesa will be present with two stands, one dedicated to beer and one to wine , two absolute protagonists of its portfolio of over 8,000 quality references (beer, wine and spirits in primis, but also water, soft drinks and snacks), varied and continuous evolution to always intercept new tastes, trends and consumption habits away from home.

BEER. The spotlights are on beer at stand C3 – F01 , equipped with a system with 18 taps, refrigerated display cases with the Group's references, together with a cellar and the Blade signed Partesa. To taste specialties from all over the world (from the Sicilian Messina Cristalli di Sale to the Californian Lagunitas ), the latest novelties , such as Heineken Silver , and a 2023 preview: Ichnusa Ambra Limpida (5% alc. vol.), lager with a fresh, intense aroma and a note of softness given by the addition of rice grown in Sardinia, which, launched at the end of December only on tap in Sardinian establishments, will also land on the "Continent" in bottles in the coming weeks. Not only that, Partesa will organize no less than six tastings (two a day, at 12.00 and 16.00) guided by the master brewers and Partesa experts, to discover the history, characteristics, pairings and advice for an always perfect service: starting on Monday 6 with Ichnusa Ambra Limpida , Tuesday 7 will be the turn of the references of the Brianza brewery Hibu , which has been able to distinguish itself for quality, creativity and a good dose of irony that also animates the characters that populate its labels, while on Wednesday 8 the spotlight will be on Beavertown, the London brewery with rock spirit founded by Logan Plant, son of the legendary Led Zeppelin frontman.

WINE. Even the stand dedicated to wine (C3 – F04) offers a real journey of tastings among the excellences of Partesa's partner Italian and European wineries , all to be enjoyed and shared on social networks, where Partesa per il Vino has recently landed with the new Partesa For Wine Instagram page. A particular focus will be dedicated to Veneto: every afternoon, from 12.00 to 16.00, the Partesa stand will in fact welcome the patrons of three different wineries in the area, who will uncork special bottles while telling their stories, lands and productions. We start on the 6th with Roeno , a historic farm founded by Rolando Fugatti in the Sixties, then on the 7th with Gorgo , which with its modern, eclectic and versatile style has conquered the palates of Italy, Europe and the United States, and finally the 8 with Ca' Rugate , which through four generations has signed a century of wine history in Italy. Not only that: three masterclasses curated by Alessandro Rossi, Partesa's National Category Manager Wine , are also scheduled in the Conference Room, who will offer a privileged look at White wines (Monday 6 at 11.00), on Bubbles (Monday 6 at 15.00) and sui Rossi (Tuesday 7 at 11.00).

TRAINING & INNOVATION. But not only tastings. Because, in addition to the extensive portfolio, the high logistic efficiency and personalized consultancy, Partesa is distinguished by its attention to continuous training and its aptitude for innovation that visitors to Hospitality will be able to discover and explore in the two dedicated corners . The first hosts Università della Birra , the innovative professional training hub promoted by HEINEKEN Italia, which offers Group employees and professionals from the out-of-home sector a rich program of courses (in the classroom and online) to deepen product culture and to build and consolidate their skills in the commercial, managerial and digital fields. The second corner is instead dedicated to Partesa per Te , the digital platform, available as an app for smartphones and tablets, the result of Partesa's constant investments in digitization at the service of people , which makes routine operations faster and more efficient and allows devote more quality time and resources to growing your business . In fact, through the Partesa per Te app, venue managers can consult the product catalog at any time, evaluate monthly offers and dedicated promotions, place orders in a few clicks (also with the help of artificial intelligence), consult and manage administrative documents, and, if necessary, contact the assistance service via chat, where the answer is not a chatbot, but the Sales Support team, specially trained to provide quick, direct and personalized support.

«Despite the critical issues of recent months, the Ho.Re.Ca. begins 2023 with a strong will to start growing again. The context is undoubtedly challenging and, as never before, requires venue managers to understand the new consumer audience, intercepting their tastes and habits, and to deal with the new frontiers opened up by digital – explains Massimo Reggiani, CEO of Partesa . A difficult task, in which we want to support out-of-home professionals not only as a distributor, with a large portfolio of references and a widespread and efficient logistics service, but also and above all as a partner, offering personalized consultancy, continuous training, innovative services and technologies. In a nutshell: all the tools necessary to build together more solid businesses and a future of growth».