Wine tourism, the "Wine Trails" model arrives in Milan: here are the Carignano Trails.

This vision is the basis for the “Cammini del Vino” meeting, promoted as part of the activities of the Santa Barbara Mining Trail and scheduled for Friday, March 13th at 6:00 pm at the Fa' la cosa giusta! fair (Milan Rho, Piazza Grandi Cammini Pavilion 16).

The initiative, organized by the Sentieri del Carignano, a thematic itinerary that winds along the Santa Barbara Mining Trail , will bring to Milan a national debate dedicated to walking wine tourism, an emerging model of slow tourism that combines physical activity, landscape, culture, and local products and which is part of a context of territorial regeneration.

For the Santa Barbara Mining Trail, the theme represents a natural evolution of its territorial development. The Carignano Trails project integrates the area's mining and landscape heritage with one of its most distinctive production excellences—wine—creating new experiential itineraries that recount the history, traditions, and local communities.

The theme of the Wine Trails is part of an increasingly relevant trend in the Italian tourism landscape: that of food and wine tourism , today among the segments with the greatest capacity to generate economic value in the territories.

Economic analyses show that each food and wine-related tourist presence generates an average of over 150 euros in added value , thanks to widespread spending that involves a broad local supply chain: from agriculture to catering, from tourist services to commerce, right up to culture and crafts.

In this context, Wine Trails represent a particularly effective tool for multiplying the economic impact of tourism , as they connect wineries, producers, tourism businesses, institutions, and local communities. The creation of itineraries that pass through vineyards and rural landscapes encourages a slower and more informed exploration of the region, while simultaneously contributing to the deseasonalization of tourist flows and the valorization of inland areas.

The aim of the meeting, entitled “Wine Trails; Sustainable Experiences that Create Development , ” is to present I Sentieri for the first time in Milan and explore how walking among the vineyards, even ungrafted ones, can become a concrete tool for strengthening the attractiveness of rural areas, generating new local economies, and building sustainable tourism models based on the relationship between visitors, landscape, and community.

The discussion will open with Simone Franceschi , territorial strategy manager for the Santa Barbara Mining Trail, introducing the topic of food and wine trails as new development platforms for local areas. The discussion will then feature the participation of several Italian organizations experimenting with slow tourism itineraries linked to wine culture:

• Simona Pau , Carignano Trails contact
• Tommaso Battistolli , contact person for the Wine and Stone Trail
• Paolo Campagnoli , contact person for the Novara Hills Walk

Of particular note will be the presence of Roberto Donadini, national president of FISAR , who will bring the point of view of one of the main Italian organizations dedicated to wine culture and training in the food and wine sector.

Mauro Usai, president of the CSMB Foundation, stated: “The Carignano Trails represent a further step in building an integrated territorial development model, in which historical heritage, landscape, local production, and slow tourism become part of a single territorial narrative . Thanks to dialogue with other Italian experiences, we present ourselves as an innovation laboratory for walking tourism , capable of connecting culture, landscape, and production chains and generating widespread benefits for local communities.”

The talk is open to the press. For accreditation, please write to eventi@gheusis.com