The hospitality industry is an industry of people for all people. Offering accessible, sustainable, inclusive and high-quality experiences, capable of satisfying everyone's needs, represents a challenge and a mission for hospitality operators, at the center of the next edition of Hospitality-Il Salone dell'Accoglienza, the international fair leader in Italy in the Ho.Re.Ca. sector.
The event, scheduled at the Riva del Garda exhibition center from 5 to 8 February 2024, continues, thanks to new agreements and collaborations, the stimulating project started last year. The offer is enriched with experiential and immersive paths, concrete examples of inclusive planning , as well as ad hoc training activities to transform the needs of accessible tourism into projects that can be implemented and managed by operators, to support them in the development of their business.
After the agreement with Village for All – V4A, signed last year, Hospitality doubles its attention to accessible hospitality with the partnership with Lombardini22 , a leading group in the Italian architecture and engineering scene that aims to create value and generate confidence in the projects in which it is involved to stimulate the growth and development of the entire supply chain. Because accessible tourism is a relevant market, considering that people with disabilities often do not travel alone, and it also represents an opportunity for growth and development. In fact, according to WHO data, 15% of the world's population has some form of disability that determines "accessibility needs".
“ At Hospitality 2024 we will create a large area dedicated to accessible hospitality which will be called everyone's , a multi-year project together with Village for All and Lombardini22 in which we want to talk about design for everyone intended for the hotel and non-hotel industry . A space where it will be possible to experiment with other ways of interpreting hospitality, with ideas and suggestions for rethinking the spaces of accommodation facilities and responding to the needs of an important market segment - explains Alessandra Albarelli, General Director of Riva del Garda Fierecongressi . – And to talk about inclusive planning and offer practical and useful tools to operators, we decided to start right from the reception, the place where every experience begins. Thanks to the collaboration with Lombardini22 and Village for All we want to make our contribution to creating social well-being and economic value, allowing our exhibitors and visitors to broaden their business horizons .”
Attract, involve, inform, share: these are the four key words that enclose the concept of the experiential space in which it will be demonstrated how every accessibility need can become spatial ability through inclusive design.
This year in the everyone's area, inside pavilion D, inclusiveness will be investigated through the reception spaces , in which the application of neuroscience to architecture allows us to recreate the check-in and check-in experience. out with three experiential paths that tell the different needs of accessibility for visual sensory disabilities, physical and motor disabilities, auditory sensory disabilities and cognitive disabilities , which will allow you to see the darkness, move the space, listen to the silence . All with the aim not only of improving the perception of this experience but also of contributing to the well-being of the guest and reducing the stress of users in this specific space.
“The design of the area starts from two considerations: inclusive design is an innovation tool capable of broadening the reference market, and it is the environment that disables - highlights Cristian Catania, architect of Lombardini22 . - For this reason the architect has a great social responsibility in the solutions he designs and the proposed installation with the theme of Inclusivity in reception , this year in the reception spaces, wants to demonstrate how space is an enabling factor if designed with the matrix of design for all . We address the hotel and non-hotel industry with small design suggestions that can be applied in their facilities and we tend to respond not only to the needs of people with disabilities, but also to their ambitions.”
Making tourism accessible means making spaces, communities, territories, hospitality, services, catering, but also routes and mobility accessible and usable for everyone . For this reason, in the next editions, Hospitality will continue to develop its path on the inclusive and accessible hospitality of other spaces , such as the bedroom, bathroom, spa and wellness centre, breakfast room and restaurant, highlighting how different needs can be met , integrating the concept of beauty and functionality into a single experience.
“ Thanks to the commitment of Riva del Garda Fierecongressi, the professionalism of Lombardini22 and the expertise of Village for all - V4A, visitors to Hospitality 2024, entrepreneurs, will be able to see first-hand how “accessible hospitality” and “accessible hospitality” experiences can be created transparent accessibility", transforming the abstract into concrete through the proposal of tangible solutions in line with everyone's needs. Our 16 years of activity - says Roberto Vitali, Administrator and Co-founder of Village for all - V4A - have also shown us that where people with disabilities can go on holiday, they can also work. Therefore, offering accessible hospitality means combining social responsibility with business, thanks to a single non-ghettoizing tourist product of great aesthetic and concrete social value. As we like to reiterate: same place, same price, more guests!”
To support everyone's area and precisely to increase the culture of inclusion, there will be no shortage of training activities dedicated to operators and people who work in the hospitality sector, The People Industry, i.e. those people who, thanks to their professionalism, dedication and passion, they make the difference in making every guest experience unique.
“ When we talk about accessibility and inclusion we must not only think of people with motor, visual and hearing disabilities but also of seniors, families with young children, without forgetting those with specific dietary needs. In order to offer 360-degree accessible hospitality, it is necessary to carry out interventions throughout the tourist destination with actions that go beyond compliance with the regulations - comments Giovanna Voltolini, Hospitality Exhibition Manager. - With Village for All we continue the collaboration begun last year by also working together on the creation of a series of training meetings because it is only with competent and adequately trained staff that it is possible to respond correctly to everyone's needs. Even with our new campaign we wanted to draw attention to the challenges of the sector and the importance of promoting a culture of inclusion, continuous training and social responsibility within the industry ."
At Hospitality the theme of accessibility will be transversal and as well as in everyone's area it will also be addressed in the Outdoor Boom pavilion dedicated to open-air tourism , in the numerous training events and with thematic itineraries dedicated to different dietary needs and habits