The enhancement of a territory through its wine ( Derthona Timorasso ) and its excellent food and wine will be the central theme of the talk show “Quo vadis Derthona? - Authoritative voices from successful territories” , scheduled for Monday 17 April at 6 pm in the Civic Theater of Tortona (Alessandria). For the occasion, Walter Massa , president and creator of the "Terre Derthona" brand, as well as the real soul of the project to enhance this area, will talk to various special guests: the founder of Eataly Oscar Farinetti , the historian and writer Luciano Bertello , the president of Banca d'Alba Tino Cornaglia , the artistic director of R&P Davide Rampello and the owner of the 3-star Michelin restaurant "Dal Pescatore" in Canneto sull'Oglio (Mantua), Antonio Santini .
“Today – comments Walter Massa – we can certainly state that we have reached a first, important milestone. The Tortonese has in fact entered the so-called "living room" of taste, wine and trendy territories; the lively tourist movement in progress and the growing demand for typical products testify to this. Reaching all this, although very demanding, was all in all easy, compared to what awaits us. In fact, we have been helped along this path by the historical moment, by the geographical position, by the amazing genetics of the Timorasso vine. Now, we have reached the point where we have to look ahead with the right mentality".
Next Monday's appointment moves precisely in this direction, giving local stakeholders the opportunity to dialogue and interact with leading representatives of the food and wine sector and story telling.
At the end of the meeting there will also be a debate with the audience present; then, it will continue with the presentation of the book Traditional taverns between Langa, Roero, Monferrato and Tortonese , by Luciano Bertello (ed. San Paolo Periodici 2022).
Admission is free with reservations required. For registration and the complete programme, visit the website or www.terrederthona.it. The event is organized by Terre Derthona (Associazione Strada del Vino e dei Sapori dei Colli Tortonesi) with the patronage of the Piedmont Region, the Province of Alessandria, the Municipality of Tortona, the Consortium for the Protection of Wines of the Tortona Hills, the Strada dei Vini e dei Sapori dei Colli Tortonesi, Slow Food and Banca d'Alba.
Just in recent weeks, the Tortona area has been at the center of an unprecedented promotional operation, based on its excellence (primarily the Derthona Timorasso wine , which is produced only in this area) and on its peculiarities. The laying of new road signs with the "Terre Derthona" brand has also begun, which identifies the area between Monferrato, Lomellina, Oltrepò and the area close to Liguria. Moreover, there are many typical specialties of this land: in fact, uniqueness is added to the aforementioned wine such as Montebore cheese , noble salami from Giarolo , Volpedo peaches , Garbagna cherries , Apennine truffles , vegetables of the Scrivia Valley .
