Innovation, vision and a deep knowledge of the sector are the ingredients behind this project, designed to respond to the growing global demand for innovative beverages such as chill drinks and ready-to-drinks. Drink on Mars promises to redefine the market standards, following in the wake of the international success that has made Freddi an undisputed protagonist in the world wine scene. Drink on Mars aims to be a point of reference for the distribution and marketing of products such as chill drinks, water, soft drinks and ready-to-drinks in foreign markets. These sectors are experiencing a real boom, driven by growing global demand. In 2023 alone, the non-alcoholic beverage market grew by 4.9% , with a market value projection that should reach 1,134 billion dollars by 2027. Among the best-performing markets are the United States, China, and Europe, where interest in ready-to-drinks has increased by 7% in the last year. “I am fascinated by the continuous evolution of the beverage sector,” says Edoardo Freddi . “With Drink on Mars, we want to not only respond to new trends, but also anticipate them, offering a range of products that reflect the expectations of a modern consumer, increasingly attentive to quality and convenience. In 2025, at least 5 new companies will enter the Drink on Mars portfolio, in order to respond to the different demands of the market.” The creation of Drink on Mars marks an important turning point for Edoardo Freddi, confirming his ability to adapt to market changes and expand into complementary sectors with the same passion and dedication that has distinguished his journey in the world of wine.
FreedL Group is a company founded in 2018 by Edoardo Freddi that invests in goods and companies operating in the food sector around the world. The privately held group, based in Italy, operates in over 100 countries and is composed of several companies that act both as competitors on the market and in partnership, but always sharing the same vision and the same values.
