The international competition, which celebrates excellence in packaging design, rewarded the innovation and creativity of the Veronese agency.

The prestigious international competition, which celebrates excellence in packaging design, recognized Advision's unprecedented innovation and creativity in an awards ceremony held last Friday, 10 November, at Magazine London, one of the most innovative event spaces in London.
Advision was selected for the Short List with three different projects, among which “Lume - Spirito degli Abissi” obtained the important recognition from an international jury made up of over 50 world-renowned experts and designers, representatives of over 40 countries and from leading companies such as PUMA, The Walt Disney Company, Unilever, Estée Lauder, Coty, WWF and Stranger & Stranger.
Etiquette and experience at the same time, "Spirito degli Abissi" represents the latest incarnation of the Lume project, an annual initiative that constantly reinvents itself, taking on a new and unexpected form each time. "Lume represents our laboratory of ideas, where creativity flows free from any constraints", declare Matteo Zantedeschi and Ilaria Bontempo, art directors of Advision. "Participating in the Pentawards was the ideal opportunity to present Lume's latest innovation, which received the attention of a top-level jury."

"Lume - Spirito degli Abissi" invites us to look at the world from a different perspective, using light in an unconventional way and creating a play of transparencies that transforms packaging into a key element of the brand experience. Using a smartphone, consumers they can explore and illuminate the unknown, an integral part of the product story.

From a technical point of view, "Lume - Spirito degli Abissi" combines advanced printing techniques that enrich the theme of the sea depths, a metaphor for the exploration of human experience. The back label, which simulates the seabed inside the bottle, was created by combining paper with a transparent plastic film from UPM Raflatac, produced with plastics collected from the ocean and subsequently recycled, called Ocean Action. The external box is embellished with a double hot lamination of Luxoro KURZ and a mirrored internal lining, which amplifies the visual narrative. Finally, the primary packaging was entrusted to the expertise of Vetroelite and Vinolok, respectively for the bottle and the Philos glass closure, of the Edge range.

With this further success, Advision reconfirms itself as a leader in the branding and packaging design sector, specializing in the high-end and wine & spirits market, based in the picturesque Valpolicella, Verona. The agency is constantly committed to combining tradition and innovation, satisfying the needs of a dynamically changing sector.

Last May, this project was the protagonist of Avant-Garde, a space that brought together the most innovative and cutting-edge packaging proposals, selected by a jury made up of international experts, university professors and designers. All this in the setting of Packaging Première at Fiera Milano, the reference exhibition for luxury packaging in Italy

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13/11/2023
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