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Today more than ever, agriculture needs new energy, but there is a problem: only 12% of European farmers are under 40, while the average age is 57.

The solution is not simple, but there are several ways to reverse the trend and create a modern, innovative and sustainable agriculture that can attract young people.

First, we need to invest in tailored training and education, starting from an early age. Agricultural education should start in nursery and primary schools, with innovative projects that bring children closer to the land, teaching them the value of food, sustainability and nature through practical and engaging activities, some of which are already being implemented in various schools. For example, school gardens managed directly by children could be created, where they learn to sow, grow and harvest products, developing a concrete awareness of the cycle of nature and the importance of biodiversity. Educational farms can also offer immersive experiences, allowing the little ones to learn about farm animals, crops and agricultural techniques in a stimulating and interactive environment. Finally, the use of technological tools, such as educational apps or laboratories with sensors to monitor plant growth, could make learning more engaging and aligned with the new generations. This early awareness can generate greater interest and awareness, laying the foundations for future school and professional paths in the agricultural sector.

Today's agriculture is no longer just toil and sweat in the fields: new technologies are revolutionizing the sector, and we need young people prepared to make the most of them. It is necessary to create school and university courses that combine agriculture, technology and business management, incentivize internships and apprenticeships in innovative agricultural companies and offer continuing education courses for those who want to enter the sector even without previous experience.

Another major obstacle is access to land and funding. Many young people would like to become farmers, but they face insurmountable economic difficulties. State incentives are needed to buy or rent land at favorable conditions, as well as funds dedicated to young farmers to invest in technology and sustainability. Promoting innovative models such as youth agricultural cooperatives and agri-food startups can be an excellent solution to make this sector more accessible.

Innovation and sustainability must become the new face of agriculture. Agriculture 4.0, with the use of drones, sensors and artificial intelligence, is changing the way of farming and represents a great opportunity for young people. Sustainability and organic must not just be slogans: many young people want to work in a sector that respects the environment and is economically profitable. The market for quality food is growing, and more space must be created for young producers in short supply chains, local markets and exports.

Finally, it is essential to improve the quality of life in rural areas. A major obstacle for young people is the perception that working in the countryside means isolation and sacrifice. It is essential to invest in infrastructure, ensuring fast internet, transport, accessible health and education services even in rural areas. Encouraging the creation of young farming communities, with shared spaces, coworking and dedicated services, can help make life in the countryside more dynamic and stimulating. Rural tourism and immersive experiences can also help to make this world better known to young people and make it more attractive.

Agriculture is not the past, it is the future! We need a change of mentality: we must stop seeing it only as a hard work and start telling it for what it really is today and, above all, what it can become tomorrow.

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31/03/2025
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