Cantina Produttori di Valdobbiadene and Val d'Oca light up Christmas with their members.

On Friday 5 December , the Wine Center hosted the lighting of the Christmas Tree , an event symbolic of the union between the production base and the commercial reality that bears the name of Valdobbiadene throughout the world.

The initiative, born from the local community for the local community, was made possible thanks to the direct involvement of the membership. One hundred and five winemakers responded to the call, participating with their tractors, equipped with cabs and flashing lights. Arranged to create the silhouette of an imposing illuminated tree, the agricultural vehicles took center stage in a moving procession that preceded the lighting.

"Our members' presence was more than just symbolic: with their tractors, they created a Christmas tree that is the most tangible image of who we are. A company rooted in the local area, growing thanks to a shared commitment," commented Francesco Gatto , President of Val d'Oca. "This festive moment underscores the strength of collaboration and the importance of a model capable of generating economic, social, and cultural value for the community." Reflecting the complete synergy between the cooperative and the brand, the event saw the joint participation of company executives.

"Seeing our members so engaged is confirmation that the winery is perceived as a shared home," emphasized Stefano De Rui , President of Cantina Produttori di Valdobbiadene, who attended the event along with Mario Piccolo, Councilor for Agriculture for the Municipality of Valdobbiadene. "The ongoing dialogue between Val d'Oca, the cooperative, the institutions, and the community is what allows us to look to the future with confidence." Participants toasted the holidays with two of the group's finest wines: ASO Asolo Prosecco Superiore DOCG and JOS Valdobbiadene Prosecco Superiore DOCG Extra Dry .

"For us, this event was not only a celebration, but also a statement of our identity," adds General Manager Stefano Gava . "Val d'Oca lives thanks to the winery's members, whose work daily preserves the Valdobbiadene Hills, a UNESCO World Heritage Site. The large turnout confirms our strong sense of belonging: the region is not just where we operate, but the center of all our present and future projects."

Cantina Produttori di Valdobbiadene , one of the area's most representative wineries with over 1,000 hectares of vineyards managed by approximately 600 members, continues its local celebrations through the Val d'Oca brand. The winery will be present at the Food and Wine Market , organized by the Municipality of Valdobbiadene in Piazza Marconi. From Friday, December 19th to Sunday, December 21st, it will be possible to taste and purchase the Prosecco Superiore wines created by the members' hard work and passion.