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Follador Prosecco since 1769 and the renewed partnership with the Vialli and Mauro Foundation for Research and Sport, which for thirteen years has transformed the Christmas toast into a concrete gesture of solidarity. For Christmas Solidarity 2026, a portion of the proceeds from online sales will support ALS research and cancer prevention and treatment, combining the excellence of Conegliano Valdobbiadene Prosecco Superiore DOCG with an important solidarity project.

Also for Christmas 2026, Follador Prosecco dal 1769 is renewing its collaboration with the Vialli and Mauro Foundation for Research and Sport Onlus : for every gift box from the Image Collection sold online in December, a contribution will be donated to support ALS research and cancer prevention and treatment.

The Col San Martino winery, guardian of Valdobbiadene's winemaking tradition for over 250 years, once again renews its support of the Foundation, confirming its commitment to donate part of the proceeds from the sales of its prized Follador Prosecco DOCG selections during the "Christmas Solidarity 2026" campaign . This choice, especially during the holidays, combines the pleasure of conviviality with the awareness of contributing to a cause of extraordinary social importance. The collaboration with the Foundation, initiated by Gianluca Vialli and Massimo Mauro , has seen the growth of a network of supporters over the years, capable of combining a zest for life and beauty with generosity.

" We are grateful to the Follador family who, once again, has chosen to make a special gift to our Foundation this Christmas. This initiative, which has been ongoing for 13 years, represents a precious opportunity to continue our goals and to foster the values on which Luca Vialli and I have built our commitment. A gift that embodies the true meaning of Christmas: the ability to do something for others, to transform a gift into an act of great solidarity ," says Massimo Mauro , president of the Foundation.

The same conviction inspires Cristina Follador, who, along with her three brothers, leads the family business: " This collaboration is not just a partnership, but a commitment we deeply feel. We put passion and energy into making it grow and succeed, because we believe that wine, a symbol of conviviality and unity, can become a vehicle for solidarity. In such a complex historical moment, Christmas reminds us that solidarity must once again take center stage at our celebrations: a simple gesture, like a toast or a gift, can make a difference. We are honored to support the Vialli and Mauro Foundation and contribute, with our toasts, to giving strength to a project that has great human as well as scientific value ."

A special role in this solidarity project is entrusted to the cylindrical boxes containing the Valdobbiadene DOCG, available in five versions and in two formats, bottle and magnum: Cru Extra Dry Torri di Credazzo, Ruiol Castei Extra Dry, Nani dei Berti Rive di Col San Martino, Foselios Brut and Xzero Extra Brut .

For every purchase made on the official Follador shop from 1st to 31st December 2026 , €6.00 for each package and €0.30 for each bottle of DOCG will be donated to the Vialli and Mauro Foundation. The packages will be on sale on the online shop: https://shop.folladorprosecco.com/it/collections/confezioni-regalo

The design of the boxes is inspired by the guiding values passed down through nine generations of the Follador family: in the foreground, a stylized depiction of grandmother Cleofe alongside her son Gianfranco Follador, one of the first producers in Valdobbiadene; in the background, the Prosecco Hills of Conegliano and Valdobbiadene, recognized as a UNESCO World Heritage Site in 2019. A tribute to the roots and the territory that have made this tradition great.

The Image Collection thus confirms itself not only as a valuable gift, but also as a symbol of hope: every package purchased contributes to supporting research, transforming a toast into a gesture of solidarity.

 

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28/10/2026
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