. In a context marked by climate change and changing market dynamics, the sector must adopt a more sustainable and innovative approach. This article will explore the call for a national plan and the transformations needed in conservation consortia to successfully address the challenges of the present and future.
The Loss of Balance between Quantity and Quality: Over the years, Italian viticulture has affirmed its place on the global scene, but at what cost? The rush to mass production has often led to a deterioration in quality, with the excessive use of technical and innovative means. The basis of the denominations, represented by the wealth of the territories, was at risk. The time has come to reconsider the balance between quantity and quality, with a careful eye on sustainable practices that respect the terroir.
Climate Change and Adaptation: Climate change represents a real threat to viticulture, imposing the need for deep reflections and courageous actions. A national plan is essential to coordinate research and adaptation efforts. Taking inspiration from the example of France, which has outlined several possible scenarios, including those involving the removal of 100,000 hectares of vineyards, Italy must prepare to face climate challenges in a strategic way.
Necessary Reforms in Protection Consortia: Protection Consortia, guardians of the quality and authenticity of denominations, must also evolve. The key is a change of pace with targeted and effective marketing. The promotion of Italian wines must be globally oriented, with openings all over the world to cope with constantly evolving markets. Furthermore, consortia must intensify control over new wines from foreign wineries, including alcohol-free wines and cocktails, to maintain the integrity of the denominations.
Conclusions: Italian viticulture is in a crucial phase of its evolution. The need for a national plan and reforms in protection consortia is evident. Only through a sustainable, innovative and globally oriented approach will it be possible to preserve the Italian winemaking tradition and face the challenges of the future successfully.
