It has found its expression in a portal that is more than a showcase for the company's products, especially wine, but presents itself as an immersive journey that combines the story of a unique territory with a philosophy of sustainability and creativity.
Renzo Rosso , president of the fashion group OTB and since 2023 also of the holding Brave Wine, is known for his ability to combine nonconformism and craftsmanship. With Diesel Farm he has saved over 100 hectares of Vicenza hills from a destiny of cementation, transforming them into an ecosystem that celebrates the beauty of the land and the excellence of its fruits.
The new website stands out for its vibrant graphic identity, inspired by the lush nature of the estate that is reinterpreted here in an artistic way. Through a visual language that recalls collage, the design integrates authentic photographic images, bucolic illustrations also generated with the use of AI technology and bright color accents, transforming each page into a painting that tells the deep bond between the land and its products, first and foremost wine, but also their transformation into dishes that can nourish in an authentic and genuine way.
The site does not simply describe wines and products, but invites the visitor to live an experience. Each wine is presented with its own visual identity, which tells its characteristics and essence. From the delicate colors of Bianco di Rosso to the intense shades of Rosso di Rosso, each page captures the attention with images that evoke elegance, tradition and vivacity.
The smooth and intuitive navigation also reflects the philosophy of Diesel Farm: a harmonious balance between technological innovation and respect for nature.
Renzo Rosso describes the vision behind the restyling of the site as follows: “ This new site is not just a way to show what we do, but to tell who we are. It is an invitation to immerse yourself in our world, made of passion, authenticity and natural beauty. The graphics offer a poetic interpretation of the territory, evoking emotions and sensations that directly refer to the beauty of our Vicenza hills. A multisensory journey in which images, words and colors will take the visitor to the heart of Diesel Farm. I truly hope that, after exploring it, visitors will feel the desire to see with their own eyes the enchantment of this land and discover what makes it so full of energy and charm. ”
The new portal represents a bridge between the digital universe and the real experience, offering users the opportunity to learn about the wines, the territory and the philosophy that inspire them.
Link to the new Diesel Farm website created by the Interactive department of frame by frame : w www.dieselfarm.com
29/10/2025
29/10/2025
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